Monthly Retailer Category Tips — Hair Care

February 12, 2019By Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

New items continue to drive sales in hair care by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips The Hair Care category is the number two beauty category in ranked independent pharmacy dollar sales*. Executing the ideas below will promote sales in this department and attract new shoppers. Natural ingredient trends continue to drive sales … Read More

CBD is big business for pharmacies

January 30, 2019By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Resources focused on Independent Pharmacy, Step into Natural

  By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Is CBD on your radar? CBD – short for cannabidiol – is oil from the cannabis plant that, unlike another well-known oil (THC), does not make a person high. It is, however, purported to help with a number … Read More

Resolution:  Improve communication between pharmacy and the front end

January 24, 2019By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Resolutions for Independent Pharmacies, Resources focused on Independent Pharmacy

  by Donna Boulieu, senior product & pricing analyst, for the Resolutions blog series “They don’t understand what we go through!” “We’re busier than they are!” “Customers have complained about their service!” Have you heard these or similar comments from your employees in reference to their coworkers? Lack of positive dialogue and interactions between associates and particularly … Read More

Monthly Retailer Category Tips — Eye & Ear Care

January 14, 2019By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

  Take advantage of new products and cross-merchandising opportunities in your Eye & Ear Care department by Kelly Zygowski, junior category analyst, part of Monthly Retailer Category Tips The Eye & Ear Care category ranks 9th and contributes 4.6% of dollar sales for HBW in community pharmacy.* The dry eye segment continues to drive category sales. Longer … Read More

Independent Innovators – How Love Oak Pharmacy rebranded to capture the hearts of their community — part two

January 11, 2019By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Resources focused on Independent Pharmacy

By Jen Johnston, CHHC, senior marketing services account managerIn my last post, I shared the background of Ben and Heather McNabb, a pair of pharmacists in Eastland Texas that took over their local independent pharmacy in 2015, and rebranded it as Love Oak Pharmacy as a way to connect with their community on an emotional level. … Read More

Independent Innovators – How Love Oak Pharmacy rebranded to capture the hearts of their community — part one

January 10, 2019By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Resources focused on Independent Pharmacy

By Jen Johnston, CHHC , senior marketing services account manager Want to “online-proof” your independent pharmacy? Take some advice from Ben McNabb, pharmacist and owner of Love Oak Pharmacy. From the store name to the marketing to the items on the shelves – there could not be a more thoughtful, intentional approach to growing a … Read More

Monthly Retailer Category Tips — Eye & Ear Care

January 8, 2019By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Take advantage of new products and cross-merchandising opportunities in your Eye & Ear Care department by Kelly Zygowski, junior category analyst, part of Monthly Retailer Category Tips The Eye & Ear Care category ranks 9th and contributes 4.6% of dollar sales for HBW in community pharmacy.* The dry eye segment continues to drive category sales. Longer life … Read More

Resolution: Make new resolutions for my store

January 2, 2019By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Resolutions for Independent Pharmacies, Resources focused on Independent Pharmacy

by Tom Boyer, director of national accounts, for the Resolutions for Independent Pharmacies blog series The new year is right around the corner so it’s a good time to think about resolutions you can make not only for yourself, but also for your store. Here are a few ideas for store resolutions. Get your staff more … Read More

Understanding Keto – why the lifestyle diet is relevant to pharmacies

December 27, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Step into Natural

By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Some independent retailers may have a difficult time identifying what is trending across the wellness landscape or which lifestyle diets are hot, resulting in missed opportunities to connect with customers around their self-care interests. Knowing what is popular with your patient base … Read More