Monthly Retailer Category Tips — Eye & Ear Care

January 12, 2021By Assortment Planning and Placement, Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Keep your eye & ear care department current by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Follow these tips to refresh your eye & ear care department. Dry eye, the top performing segment in eye & ear care, continues to drive sales and grow the category. Over the past year, there have … Read More

Having the right offerings for unpaid caregivers is a challenge

December 31, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the … Read More

Monthly Retailer Category Tips — Incontinence

December 14, 2020By Behind the Shelf Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Make shopping your incontinence department easy on your customers. by Holly Ockelmann, merchandising analyst, part of Monthly Retailer Category Tips Urinary incontinence affects millions of Americans. About one out of two women and one out of four men suffer urinary incontinence symptoms.1 For many consumers, this is a department that can be emotional to enter and confusing to shop. … Read More

Wendland Moderating at the Drug Store News Annual Industry Issues Summit

November 25, 2020By Future of Retail, Industry Intuition, News

Waukesha, Wisconsin — November 25, 2020 — Dave Wendland, vice president, strategic relations and member of the owners group at Hamacher Resource Group, Inc. (HRG), will moderate the session, “Great Expectations: How Retail Pharmacy is Executing Patient Care,” at the Drug Store News virtual Industry Issues Summit November 30 – December 2. This will mark the … Read More

Serving the self-care consumer on a journey of recovery

November 16, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the … Read More

Monthly Retailer Category Tips — Pain Relief

November 12, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Your pain relief department must meet a wide range of needs by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Pain relief is an important category for independent drug. There is no seasonality, the category is shopped throughout the year for both immediate solutions as well as for stocking up for the future. Once consumers enter … Read More

A brand’s e-commerce strategy should start with taxonomy

October 29, 2020By Behind the Shelf Blog

By Julie Bonnell, vice president operations In the world of e-commerce and product attributes, proper classification is paramount. Taxonomy is truly unique in that it’s not only about the products themselves, but about the vision a brand manufacturer has for its business and how that shapes the relationship with customers. For me, this quickly brings … Read More

Identifying Potential Networking Intersections

October 26, 2020By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com September 25, 2020 Representing the interests of your agency has never been a 9-to-5 job. In fact, one never knows when your next interaction will result in a new business opportunity. More than three decades ago I wrote a short piece entitled “Is Your Net-Working?” This question … Read More

Consumers seeking to maintain their health are worth targeting

October 16, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care … Read More

Monthly Retailer Category Tips — Diabetes Management

October 12, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Make shopping easy for your customers with diabetes   by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Be a resource for more than essential products to your customers managing diabetes. Blood glucose testing continues to drive sales within the diabetes management category. Yet, many pharmacies are reluctant to position expensive items like blood glucose strips … Read More