How to Sell Natural Products in Your Independent Pharmacy

October 17, 2018By Articles, Independent Pharmacy

  Written by and published in Elements magazine, September 14, 2018 Now’s the perfect time for independent community pharmacies to go natural. (When it comes to front-end products.) Why? Natural is the new normal. What once was merely a niche is going mainstream. The natural and organic product industry as a whole more than doubled from 2006 to … Read More

How to Use Planograms to Guarantee Increased Pharmacy Retail Sales

April 15, 2018By Articles, Independent Pharmacy

  Written by and published in Elements magazine, March 15, 2018 Is your pharmacy’s front end producing less profit than you hoped? Time to trade in your best-laid plans for proven planograms. Planograms are guides for arranging retail shelves to maximize front-end sales. These visual diagrams show pharmacies exactly where to place their front-end products. They offer a plan … Read More

The Ultimate Guide to Independent Pharmacy Branding

January 15, 2018By Articles, Independent Pharmacy

  Written by and published in Elements magazine, December 14, 2017 How do patients view your pharmacy? Do they think of you as innovative and tech-forward? Reliable and friendly? Stodgy and out-of-touch? Your pharmacy evokes general thoughts and feelings in every patient. Often, they don’t know exactly why. The why is your brand. The image you create through your … Read More

How to Prepare & Plan for a Pharmacy Event

October 15, 2017By Articles, Independent Pharmacy

  Written by and published in Elements magazine, September 15, 2017 Have you thought about hosting an event at your independent community pharmacy? Hosting a pharmacy event is an important part of promoting your business, said Dave Wendland, vice president, strategic relations and a member of the owners group at Hamacher Resource Group (HRG), a firm that … Read More

Making Customer Service Shine

September 14, 2017By Articles, Independent Pharmacy

  By Dave Wendland for Drug Store News August 14, 2017 Last night was an especially clear summer night in Wisconsin. As my little sister was zipping along in her newly-acquired convertible, a canvas of brilliantly-shining stars opened up overhead. It was at that moment I wondered if outstanding customer service levels at retail could … Read More

Common Interest: Add Value to Your Independent Pharmacy by Forming Unusual Community Partnerships

April 19, 2017By Articles, Independent Pharmacy

  Written by and published in Elements magazine, March 15, 2017 When your pharmacy forms partnerships, you probably look to physicians or local community centers. But other—more unusual—partnership opportunities exist in your community that could benefit your pharmacy and your patients. “I think if pharmacists looked around their community, they would see a tremendous amount of … Read More

Retail Pricing: Tips and Best Practices for More Effective Front-End Pricing

January 15, 2017By Articles, Independent Pharmacy

  Written by and published in Elements magazine, December 15, 2016 Keeping up with the competition is likely a top priority for your independent community pharmacy. And, while it may seem impossible to beat competitors’ retail prices, it’s not always about having the lowest price. “Sometimes stores get wrapped up thinking they need to match Wal-Mart, … Read More