Written by and published in Elements magazine, June 17, 2019 In 2018, Hamacher Resource Group (HRG) evaluated a whopping 2,587 new products to determine which were most suitable for independent pharmacies. The result of the company’s rigorous review process is a surefire list of top-performing products independent pharmacies can’t afford to miss out on. “These are items … Read More
This Classic Retail Tactic Boosts Front-End Pharmacy Sales
Written by and published in Elements magazine, March 15, 2019 As margins behind the counter continue to decline, independent pharmacies are looking to remedy their profit pains. And pharmacy retail experts are prescribing a simple front-end treatment: cross merchandising. “Cross merchandising is a tactic that can increase sales, if pharmacies do it right and are consistent and committed … Read More
HRG Ensures Rx Can Meet Tracking Mandate
As seen in “RX/News” in Chain Drug Review, January 21, 2019 WAUKESHA, Wis. – With retail pharmacies facing a federal mandate to process, track and store drug pediÂgree data, Hamacher Resource Group, Inc. (HRG) is rolling out a unique sysÂtem help them meet their compliance requirements. The offering, licensed from Advasur and tentatively called the … Read More
Set Your Pharmacy’s Front End Apart by Engaging All Five Senses
Written by and published in Elements magazine, December 13, 2018 What keeps customers coming to your front end? Is your price lower than your online and mail-order competition? Do you have a broader product selection? Do you take orders in the late evening and weekends? Most independent pharmacies don’t have the resources to compete with online retailers … Read More
How to Sell Natural Products in Your Independent Pharmacy
Written by and published in Elements magazine, September 14, 2018 Now’s the perfect time for independent community pharmacies to go natural. (When it comes to front-end products.) Why? Natural is the new normal. What once was merely a niche is going mainstream. The natural and organic product industry as a whole more than doubled from 2006 to … Read More
Do You Make This Embarrassing Merchandising Mistake in Your Pharmacy?
Written by and published in Elements magazine, June 15, 2018 Independent pharmacies commonly fail to stock enough product in their front ends, leaving gaps and bare spaces on the shelves. A sparse row here. Some blank spots there. Sometimes an entire section left empty. A few bare spots may seem harmless. But empty shelves make your pharmacy feel … Read More
How to Use Planograms to Guarantee Increased Pharmacy Retail Sales
Written by and published in Elements magazine, March 15, 2018 Is your pharmacy’s front end producing less profit than you hoped? Time to trade in your best-laid plans for proven planograms. Planograms are guides for arranging retail shelves to maximize front-end sales. These visual diagrams show pharmacies exactly where to place their front-end products. They offer a plan … Read More
The Ultimate Guide to Independent Pharmacy Branding
Written by and published in Elements magazine, December 14, 2017 How do patients view your pharmacy? Do they think of you as innovative and tech-forward? Reliable and friendly? Stodgy and out-of-touch? Your pharmacy evokes general thoughts and feelings in every patient. Often, they don’t know exactly why. The why is your brand. The image you create through your … Read More
How to Prepare & Plan for a Pharmacy Event
Written by and published in Elements magazine, September 15, 2017 Have you thought about hosting an event at your independent community pharmacy? Hosting a pharmacy event is an important part of promoting your business, said Dave Wendland, vice president, strategic relations and a member of the owners group at Hamacher Resource Group (HRG), a firm that … Read More
Making Customer Service Shine
By Dave Wendland for Drug Store News August 14, 2017 Last night was an especially clear summer night in Wisconsin. As my little sister was zipping along in her newly-acquired convertible, a canvas of brilliantly-shining stars opened up overhead. It was at that moment I wondered if outstanding customer service levels at retail could … Read More