Resolution: Work with a merchandising resource to create disease-state and condition-specific endcaps

By Nelson Rodriguez, merchandising analyst, for the Resolutions blog series Endcaps are an area of prime selling real estate in your store because they are easily found, and generally speaking, easy to shop since it’s a compact area of products. They are often used for seasonal promotions, but also can be used to gather health, beauty, and […]

Resolution: Trade in my routine trade event schedule

By Angela Pinkstaff, director of business development, for the Resolutions blog series  It happens to all of us – we aren’t even halfway through the next year’s event planning when “trade show dread” starts creeping up. Of course, there are always shows we love to attend, when we get to catch up with colleagues and friends from […]

Resolution: Create materials for consumer education

By Megan Moyer, senior marketing communications specialist, for the Resolutions blog series I recently visited an independent pharmacy that had an impressive area with consumer education materials. There were two literature racks containing numerous single information sheets on natural products. There were also holders adhered to the wall that contained pamphlets addressing various conditions. Both were well situated […]

Resolution: Understand the independent pharmacy opportunity

by Dave Wendland, vice president, strategic relations, for the Resolutions blog series I recently had the opportunity to present this topic at the Nicholas Hall OTC North American Conference, and confirming my suspicions, there were several key “aha” moments among the participants representing a host of consumer healthcare companies. I’d like to summarize three of the key points […]

Resolution: Partner with non-competing brands

by Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series  I smile ear to ear every time I see non-competing brands working together. It’s called collaborative marketing, and I love the definition in this Forbes article: “Collaborative marketing, in a nutshell, is the process of sharing resources to increase leads, brand, and influence.” It’s […]

Resolution: Update online content and try different tactics to drive customers to my website

by Kathy Hagen, data assets specialist, for the Resolutions blog series As a data assets specialist, I work with web content daily. On any given day, I could be entering item information, proofing or reviewing it, performing quality control on a client’s website content, or carrying out some combination of these tasks, among other responsibilities. Our Data […]

Resolution: Invest in my team

Posted by on Sep 17, 2018 in Behind the Shelf Blog, Resolutions

By Beth Maas, human resource manager, for the Resolutions blog series People make your business. Would you agree? It’s you and your staff that bring people back to your store, not the products on the shelves. A good shopping experience has a lot to do with how the customer feels after leaving your store, and how they feel […]

Resolution: Assess lighting in my store

by Colleen Volheim, category research and analysis manager, for the Resolutions blog series You may not give much thought to your store lighting, but it’s very important. Think about when you enter a place of business. What are your impressions of a dully-lit place versus a nice, bright interior? A store that isn’t well lit can look […]

Resolution: Define my shopper demographics

by Tara Kaifesh, category analyst, for the Resolutions blog series Knowing who your shoppers are is important to your store’s success. When you understand those shopping at your pharmacy, you can provide them a better shopping experience by stocking the items they’ll be likely to purchase. Catering to your customers’ buying habits will build their loyalty to […]

Resolution: Take advantage of trade associations

by Dave Wendland, vice president, strategic relations, for the Resolutions blog series Regardless of industry or profession, there is an association for nearly everything. In fact, there are about 100,000 registered trade associations within the United States alone, often going by an acronym for brevity (see why in the examples listed below). And, chances are, […]