Resolution: Make new resolutions for my store

by Tom Boyer, director of national accounts, for the Resolutions  blog series The new year is right around the corner so it’s a good time to think about resolutions you can make not only for yourself, but also for your store. Here are a few ideas for store resolutions. Get your staff more engaged. Whether […]

Resolution: Invest in my store’s infrastructure

by Steve Choate, business development manager, for the Resolutions  blog series Do you know that nearly 10% of our country’s bridges – 58,495 out of 609,539 – are considered structurally deficient and need repairs? This is according to the American Road & Transportation Builders Association. It would take an estimated $115 billion to bring these bridges […]

Resolution: Partner with neighborhood businesses for mutual growth

By Julie Bonnell, vice president operations, for the Resolutions blog series Getting to know the other businesses in your area is a great way to springboard into attracting new customers. Understanding who is shopping their stores can help you refine your offerings to meet those customers’ needs and interests. Best of all, you can find ways to […]

Resolution: Work with a merchandising resource to create disease-state and condition-specific endcaps

By Nelson Rodriguez, merchandising analyst, for the Resolutions blog series Endcaps are an area of prime selling real estate in your store because they are easily found, and generally speaking, easy to shop since it’s a compact area of products. They are often used for seasonal promotions, but also can be used to gather health, beauty, and […]

Resolution: Trade in my routine trade event schedule

By Angela Pinkstaff, director of business development, for the Resolutions blog series  It happens to all of us – we aren’t even halfway through the next year’s event planning when “trade show dread” starts creeping up. Of course, there are always shows we love to attend, when we get to catch up with colleagues and friends from […]

Resolution: Create materials for consumer education

By Megan Moyer, senior marketing communications specialist, for the Resolutions blog series I recently visited an independent pharmacy that had an impressive area with consumer education materials. There were two literature racks containing numerous single information sheets on natural products. There were also holders adhered to the wall that contained pamphlets addressing various conditions. Both were well situated […]

Resolution: Understand the independent pharmacy opportunity

by Dave Wendland, vice president, strategic relations, for the Resolutions blog series I recently had the opportunity to present this topic at the Nicholas Hall OTC North American Conference, and confirming my suspicions, there were several key “aha” moments among the participants representing a host of consumer healthcare companies. I’d like to summarize three of the key points […]

Resolution: Partner with non-competing brands

by Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series  I smile ear to ear every time I see non-competing brands working together. It’s called collaborative marketing, and I love the definition in this Forbes article: “Collaborative marketing, in a nutshell, is the process of sharing resources to increase leads, brand, and influence.” It’s […]

Resolution: Update online content and try different tactics to drive customers to my website

by Kathy Hagen, data assets specialist, for the Resolutions blog series As a data assets specialist, I work with web content daily. On any given day, I could be entering item information, proofing or reviewing it, performing quality control on a client’s website content, or carrying out some combination of these tasks, among other responsibilities. Our Data […]

Resolution: Invest in my team

Posted by on Sep 17, 2018 in Behind the Shelf Blog, Resolutions

By Beth Maas, human resource manager, for the Resolutions blog series People make your business. Would you agree? It’s you and your staff that bring people back to your store, not the products on the shelves. A good shopping experience has a lot to do with how the customer feels after leaving your store, and how they feel […]