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Correction 6/8/2021: If you downloaded a copy of the Independent Pharmacy Research Report prior to June 8, 2021, there was an error in the report that has since been corrected in the report that is currently available for download. On page 25, in the text describing the chart, “Where Pharmacies are Buying the Majority of These Product Types,” it was incorrectly stated that the responses shown in the chart were from independent pharmacists that purchased more than three-quarters of those items represented. What is represented in the chart is responses from independent pharmacists that purchased more than half of those items. HRG apologizes for any inconvenience.
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Independent Pharmacy Research Study Infographics
Eight infographics will be released with new views of the data included in the report and all new analysis. Follow HRG to receive notification when they are published!
2020 Independent Pharmacy Research Study
In 2012, HRG released the groundbreaking study, Independent Pharmacy Shoppers: Who, What, and Why?. In addition to getting the perspective of independent pharmacists on their business and shoppers, independent pharmacy customers were surveyed. The subsequent report identified shopper behavior, purchase preferences and practices, and areas where engagement could be enhanced.
Eight years later, the ever-changing retail landscape, e-commerce influences, wellness and self-care trends, and changing demographics have affected independent pharmacies as much as their chain counterparts. HRG's 2020 Independent Pharmacy Research Study was conducted to learn how the channel and its shoppers have changed.
Manufacturers, drug wholesalers, retailers, trade publications, and industry organizations will all find value in understanding who the independent pharmacy shopper is today.
Research study supported by:
Ananda Professional
Beiersdorf
Colgate and Salelytics
The Emerson Group
GSK
J&J
Procter & Gamble
RB
Salvatori-Scott
