Promotional Event Planning E-book for Independent Pharmacists Offers Strategies for Success

September 29, 2015By News

Waukesha, Wisconsin — September 29, 2015 — Upsher-Smith Laboratories, Inc. (Upsher-Smith) announces the release of the third in a series of educational e-books created for independent community pharmacists, Promotional Event Planning Made Easy. Authored by Hamacher Resource Group (HRG), the new e-book covers best practices of event planning for a pharmacy and provides ideas and examples to attract customers and the community to their store.

Promotional Event Planning Made Easy is a tool independent pharmacies can use as they plan participation in community activities or when holding their own in-store events. From outlining objectives and managing expectations to developing a plan – including an example schedule – the e-book covers the many considerations when preparing for a promotional event. Pharmacists will learn tips to ensure success and be motivated to incorporate special events into their calendar when they understand the benefits for the store’s image and brand as well as their bottom line.

Community pharmacies can download the e-book on the Upsher-Smith website and on HRG’s website for free. In addition, the first two e-books in the series, Community Pharmacy: Foundation for the Future, and The Front-End Opportunity: Capitalizing on the Highly Profitable Front-End are available on the HRG website. The HRG Profit Variable Calculator, a tool that can be used with the second e-book, The Front-End Opportunity, is also available on the HRG website at

Upsher-Smith’s strong commitment to community pharmacists has been the catalyst for the e-book series. The first e-book, Foundation for the Future, was published in April 2014 and The Front-End Opportunity was released in November 2014.

About Upsher-Smith

Upsher-Smith Laboratories, Inc., founded in 1919, is a growing, fully integrated pharmaceutical company dedicated to its mission of delivering high-value, high-quality therapies and solutions which measurably improve individuals’ lives. Upsher-Smith has a particular focus on developing therapies for people living with central nervous system (CNS) conditions, such as seizure disorders. For more information, visit

About Hamacher Resource Group, Inc.

Hamacher Resource Group is the leading partner in category management, business strategy, and marketing services focused on consumer healthcare at retail. Product manufacturers, healthcare distributors, retailers, technology partners, and other organizations rely on HRG for strategic insights and creative solutions to improve the shopping experience. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee.

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