YOUR NEW ITEM LAUNCH STRATEGY

Insights you can't get anywhere else!

 

In our February 2019 Retail Opportunities + Insights (ROI) e-newsletter for CPG manufacturers, we revealed the three months from 2018 that had the highest number of new product introductions. Here are the top three categories in each of those months:

 

January and December

 

Hair Care
Skin Care
Deodorants
 

March

Hair Care
Skin Care
Vitamins and Dietary Supplements
Vitamins & Dietary Supplements

Planning your strategy to introduce your items should take into account when the retailer is completing their resets. HRG has noted that the first quarter is where reset activity is heavy for Deodorants. Hair Care and Skin Care are heaviest in January and February. Vitamins & Dietary Supplements is most frequently reset in May. Need help with your product launch strategy? Let's talk.