For more information on this new product roll out strategy, see the Forbes Agency Council article by HRG, “Bringing Product Concepts to Reality: Scale or Fail.”

This information originally appeared in the October 2017 issue of ROI for Manufacturers, our free e-newsletter for CPG manufacturers in the health, beauty, and wellness industry. To get early access to this kind of information you won’t find anywhere else, sign up today.

Hamacher Resource Group