Insights you can't get anywhere else

The Competitive Threats and Advantages infographic compares and contrasts what the independent pharmacist considers as his or her foremost competitors against what independent pharmacy shoppers told us in the 2012 research report, Independent Pharmacy Shoppers: Who, What, and Why?. In addition, the infographic presents the answers to "why" — why shop at independent pharmacies, why shop elsewhere, and what keeps them coming back to independents.