Smart solutions to influence important influencers


Almost 40% of all pharmacies nationwide are independently owned, but do you know how to reach them with your brand message? HRG's retail experts do. With extensive outreach options and a vetted contact list, you'll have a variety of ways to stay in front of these healthcare influencers.

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"HRG is our go-to partner when we want to reach independent pharmacies. We have advertised in IN.depth for several years because we believe it is an effective publication. We’ve also worked with HRG on direct mail and eBlasts to get our message in front of independent pharmacies several times, several ways. We have confidence in the HRG team and enjoy working with them."


Lynn McGeough - Customer Sales Manager
GSK Consumer Healthcare

Maximize your outreach to independent pharmacies with any or all of the following options:


See our other expertly crafted campaign packages below

Direct Mail

Influence up to 20,000 stores

Direct mailers dedicated to your brand(s) can provide the right amount of “real estate” you need to convince stores to stock and recommend your items.

- Micro-target by geography, demographics, regional preferences, proximity to healthcare professionals, and more

- Distribute samples, coupons, or shelf signs; promote special offers

Electronic Mail (eBlasts)

Reach up to 15,000 independent pharmacies

Get your message out quickly, either as part of a campaign, or around a specific, time-sensitive topic.

- Measure your ROI

- Unlimited links and ability to track engagement

IN.depth Publications

Reach 10,000 independent pharmacies

This established publication reaches carefully-selected independent pharmacies each month. We get your brand and even samples in front of independents for you. Check out the two issue types we offer in the Media Kit below!

2022 IN.depth Media Kit

2022 IN.depth Calendar

2022 IN.depth Issues  


Happy Customers

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Peggy Smith - Senior Strategic Accounts Manager Bausch & Lomb

"Advertising in the IN.depth publication is an important part of our product launch campaign and helped us reach (and maintain) our brand recognition goals within the independent pharmacy channel.”

Bradley Nicholson Sunsoil

"HRG helped us reach a new channel of business: independent pharmacies. Because of their expertise, the message in our direct mailer was better tailored to the pharmacist and they helped us develop an enticing call to action. We’ve received a great response so far!"