by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series In my previous post, I wrote about how lifestyle diets are anything but short term and that the majority of followers believe that humans are designed to eat the foods the diet proposes. In that post I also provided an … Read More

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series When most people hear the word “diet” they think of fad eating programs that help with weight loss. There have been many over the years, from the baby food diet to the grapefruit diet. These are short-term solutions that … Read More

By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series          Throughout the coming year, I will share profiles of independent pharmacies that have embraced the natural products movement. My hope is that their stories will inspire you to explore this potentially profitable niche. This month I will share … Read More

By Jen Johnston, CHHC, senior marketing services account manager at HRG, with contributions from Michele DeKinder-Smith, president of Linkage Research & Consulting, Inc., for the Step into Natural blog series In my previous post, with the help of Michele DeKinder-Smith, founder of Linkage Research & Consulting, we described two types of natural products shoppers. Natural shoppers span … Read More

by Jen Johnston, CHHC, sr. marketing services account manager, for the Step into Natural blog series Last week, I offered an overview of the natural products landscape and what it might mean for independent pharmacies. This week I want to dive more deeply into the definition of natural. I’ll start the post by admitting this fact … Read More

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series One way savvy independent pharmacies are differentiating from their chain competitors is by keeping abreast of shifting consumer preferences and stocking a robust selection of natural products. In fact, a recent survey conducted by HRG revealed that 80% of responding … Read More