Monthly Retailer Category Tips — Vitamins & Dietary Supplements

April 13, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips

Vitamins & Dietary Supplements is a category of constant change. These tips will keep your department up to date.

  • Over the past year, most manufacturers have updated their packaging to coincide with the Nutrition Facts and Supplement Facts Label and Serving Size Regulations mandated by the Food and Drug Administration (FDA). These changes were put in place to reflect the updated recommended dietary allowances standards set by the National Academy of Medicine. Watch for these new packages as you receive stock and position older stock in front of new packaging to promote sell-through.
  • Sleep, stress, and anxiety supplements are trending for 2020. We have put together a section within specialty supplements dedicated to these three need states. The key ingredients most often associated with these types of products include melatonin, chamomile, 5-HTP, valerian root, ashwagandha, L-tryptophan, and vitamin B6. TEMPS® subscribers should watch their New Item Alerts because these items will be published as they come to market. Using signs at shelf and on your pharmacy counter will alert your customers to the latest sleep, stress, and anxiety products you are stocking.
  • Bayer Healthcare has launched a new form of vitamin called One A Day® Fruit Bites. According to the manufacturer, Fruit Bites are not gummies; they are a completely different form made from real fruit. We’ve added these products to the TEMPS planogram this year because the use of gummy-type products is growing in all age groups, including those 50 and older. Look for these items on your TEMPS Planogram Adds list and review your shelf strategy paying special attention to the new items and their HRG Star Ratings. Order these items today so when advertising hits, your pharmacy will be ready to capture customer interest and sales.