Monthly Retailer Category Tips — Pain Relief 2018

November 12, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Monthly Retailer Category Tips

A few ideas to help fight the opioid crisis

By Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips

Pain Relief ranks 4th and contributes 9.6% of dollar sales for HBW in community pharmacy.* In addition to tips this month, we offer a few ways that retailers can help fight the opioid crisis.

  • Private Label is one of the top-selling brands in Pain Relief and provides a higher profit margin for your store. Look for new product offerings, particularly within external pain relievers, that compare to some of the fastest-growing products like Biofreeze® and Aspercreme®.
  • If your pharmacy doesn’t already provide medication therapy management (MTM), consider providing this added service. MTM involves a pharmacist reviewing the medications a patient is taking and providing an optimal drug therapy to improve the outcome. The pharmacist may determine some of the prescriptions the patient is taking are interacting adversely and not providing the desired effects. With proper MTM, the number or strength of the medications patients are taking could potentially be reduced.
  • Raise awareness by sponsoring an event that highlights your MTM program, and provide information about safe disposal of unused medications as well as alternative pain management options. Some of these alternatives are products that are carried in your Pain Relief department, such as ibuprofen or naproxen sodium or external products that are applied to the skin to help relieve pain. Recommend the use of both an internal and external pain reliever to build the patients’ market basket and aid in the reduction of immediate and long-term pain.

* TEMPS data, latest 52 weeks, as compiled by Hamacher Resource Group. Diabetes Care sales are not included in this calculation due to its high dollar volume