Monthly Retailer Category Tips — Incontinence

December 13, 2021By Behind the Shelf Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

by Holly Ockelmann, merchandising analyst, part of Monthly Retailer Category Tips

Incontinence is a delicate subject even though manufacturers and others continue to try to reduce the social stigma. Support your patients with this condition using these tips.

  • Forty percent of women in the U.S. experience both periods and bladder leakage1. Kimberly-Clark has ongoing education and awareness efforts on its Poise® and Depend® brand websites including helpful articles about incontinence and bladder leakage, the treatment and management of these issues, educational videos, as well as access to discussion forums and support groups. Since this is a sensitive condition that people struggle to discuss with their healthcare providers and others, add signs in your incontinence department to inform your customers of these helpful online and woman riding bikes
  • The percentage of women who use menstrual products for incontinence is declining year-over-year2. This can partially be attributed to incontinence manufacturers actively communicating with consumers about which products to use when. They also continue to try to reduce social stigma and conversational barriers surrounding this condition. Consider how you can further this education and awareness by hosting a community doctor or other healthcare professional for an event to offer guidance and support to your customers with this condition.
  • Only one in five men with symptoms of urinary incontinence is likely to seek care, and men are only half as likely as women to seek care (22 versus 45 percent, respectively), despite the availability of many types of treatments3. Don’t overlook your male customers and their incontinence needs. Stock incontinence products for men, and in addition to adding signs with resources as mentioned above, take note of customers who are recovering from prostrate surgery to offer specific support.

1. HRG Tri-PAC data — 52 weeks ending June 30, 2021 and HRG-compiled manufacturer research
2. Non-wovens Industry, “Adult Incontinence Products Industry Continues to Grow,” Tara Olivo, March 4, 2021
3. UpToDate®, “Urinary Incontinence in Men,” author: J Quentin Clemens, MD, FACS, MSCI; section editor: Michael P O’Leary, MD, MPH; deputy editor: Jane Givens, MD, MSCE