It’s time for a refresh of these two categories
Part of Monthly Retailer Category Tips
Capitalize on these trends to meet customer needs and interests and increase the market basket!
Foot Care
by Kelly Zygowski, category analyst
According to the National Library of Medicine, there are multiple studies that show up to 33% of children and teenagers have warts. Use signs in your foot care department to point out the wart treatment options that are safe for children and/or all age groups.
Items that beautify the nail or foot account for almost half of recent launches.1 Consumers continue to pamper themselves with inexpensive self-care treatments as financial strains continue. Add new, innovative products that support this trend and promote them to drive shopper sales and store profits.
Oral Care
by Kyle Lentz, category analyst
Floss forms have shifted from traditional string format to handheld floss picks. Nearly 50% of recent new item launches were this type.2 Consumers are looking for on-the-go flossing options. Follow your TEMPS® planogram to maximize profits of this product type within your oral care assortment.
Of the manual toothbrushes that are showing an upward trend, one-third are 2-packs2 which provide value to the customer and reduces packaging as well as trips to the store. Promote the convenience and, more importantly, the value of these products especially as consumers are facing rising prices in every aspect of life.
- Tri-PAC™ Data 52 weeks ending 02/28/2022
- Tri-PAC™ Data 52 weeks ending 12/31/2021