Monthly Retailer Category Tips — Digestive Health and Baby Care

September 12, 2022By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy
Build front-end sales with these tips from our category experts

Part of Monthly Retailer Category Tips

Digestive Health

by Tara Kaifesh, category analyst

Travel is reaching pre-pandemic levels in certain segments of the travel industry. According to the U.S. Travel Association, travel spending was “roughly at 2019 levels in July, which marked the fourth consecutive month that spending, was at, or above, 2019 levels.” 1 This presents multiple opportunities to promote your digestive health department.

  • Estimates are that one in three people get motion sickness at some point. Motion sickness includes being carsick, seasick, or airsick. 2 Most vacations include one of these transportation elements, so the upswing in travel means the demand for motion sickness remedies should also be on the rise. Make these items easy to spot using signs in the department, creating an opportunity for impulse purchases.digestive health icon
  • Another concern when traveling is eating something that causes nausea or diarrhea or general stomach upset. Of the recent nausea remedy launches, almost three-fourths of them contained ginger.3 This ingredient has been long known for soothing an upset stomach and is a natural alternative to medicated products. Be sure to stock some of these new items to provide your shoppers options.

Baby Care

by Holly Ockelmann, national account analyst

  • In the September 2022 update of HRG’s industry-standard Fine Lines classification system, in theBaby care icon baby care category, the pediatric electrolytes Fine Line was moved from the baby formula, nutritionals & food subcategory to the baby health, beauty & wellness subcategory to reflect the treatment aspect of those products. The baby oil Fine Line was repurposed to become the electrolytes Fine Line and baby oil was added to the description of the baby lotions & creams Fine Line. Update your POS system and department merchandising to align with these changes.
  1. U.S. Travel Association, Monthly Travel Data Report, Outlook & Monthly Statistics, September 1, 2022
  2. Cleveland Clinic
  3. HRG Tri-PAC™ Data 52 weeks ending 5/31/2022