HRG Wins Communicator Award for 2016 Holiday Video Featuring All Employees

May 25, 2017By News


Waukesha, Wisconsin – May 25, 2017 – Hamacher Resource Group, Inc. (HRG) has won a Communicator Award of Distinction in the branded content business-to-business category for its 2016 holiday video, “Chasing Santa.” HRG art director, Bruce Boulieu, conceived the concept and every department came up with their own theme, which evolved organically into the storyline. Viewers follow HRG president, Dawn Vogelsang, throughout the office, from department to department, chasing Santa, until she catches up with him and all the associates to share the holiday greeting. The video showcases HRG associates’ creativity and spirit, as each team was responsible for decorating their work area and assembling their costumes for their portion of the story.

The video was produced entirely in-house and is a compilation of two separate single-take long shots with 10 minutes between takes. Setup was mainly executed the night before the shoot.

HRG clients, partners, and colleagues were emailed a holiday greeting with a link to the video, hosted on HRG’s website. The email had the highest open and click-through rate of any prior holiday greeting, and the video had the highest viewing statistics of any of the company’s prior holiday videos.

The holiday greeting tradition started with the inception of the company and is a showcase of the company’s values and mission. As technology has advanced, what once was a printed card evolved into a video greeting, allowing Boulieu and the IT team to work with the latest software available. Boulieu formulates a new theme every year, and designs, creates, and produces the final product. Every other year the greeting features all associates, which provides them a chance to show a more personal side. Boulieu said, “The holiday videos provide not only an opportunity for us to show our appreciation for our clients, partners, and colleagues, but it also allows us to show the essence of what makes our company special, and that is the culture and incredibly talented and fun group of people here.”

With over 6,000 entries received from across the U.S. and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

A sampling of feedback received from HRG clients, partners, and colleagues includes:

  • “Thanks for sharing that – it was AWESOME!!! What a great team you guys have.”
  • “This is clever, fun, entertaining, and a great glimpse into your world! Thoroughly enjoyed it!”
  • “Very creative, best card/video all year.”
  • “I really enjoyed your holiday video. Great to see a company with that culture.”
  • “What a fun video (and place to work)!!! Loved it.”
  • “This is one of the most creative (and well-produced) video cards I've seen.”
  • “I want to work there.”
  • “Another great production! It looks like a great place to work!”
  • “This is REALLY AWESOME!!! I can't believe how much thought and creativity your team put into this, not to mention the cinematography!!! Totally awesome. This was really cool. I really enjoyed seeing you, your co-workers, and your festive office in the video!!!!!!!!!”
  • “My coworkers all said they want to come work there with such a fun team!!!!”