HRG Offers Strategies to Win in the Independent Pharmacy Channel

March 12, 2015By News

Waukesha, Wisconsin — March 12, 2015 — Hamacher Resource Group, Inc. (HRG), is offering an educational workshop for consumer packaged goods manufacturers of health, beauty, and wellness products interested in growing market share within independent pharmacy. The company’s workshop, Creating a Winning Channel Strategy: Independent Pharmacy, will take place May 5-6 at HRG’s office just outside of Milwaukee. The evening of May 5th will include visits to two local independent pharmacies to provide a better understanding and awareness of the front-end possibilities and challenges; and a dinner where attendees will discuss the visits and their goals for the workshop the next day. The workshop on May 6th includes an overview of the channel landscape as well as specific actions that can be taken to achieve success in this market segment. Chief presenter Dave Wendland, co-owner and vice president of HRG, and 23-year veteran of the industry, will share strategies for reaching wholesalers and ultimately earning shelf space in independent pharmacies.

The independent pharmacy workshop is a unique opportunity to glean valuable facts, figures, and insights learned during HRG’s 35 years of serving the entire supply chain in the independent pharmacy channel. The visit to two independents the evening before will provide a glimpse of front-end operations, and a relatable frame of reference when discussing the channel the next day. Attendees will also have access to and receive advice from experts who can speak to their specific challenges in one-on-one meetings. Consumer healthcare product manufacturers large and small with little to no experience in the channel will leave with ideas they can implement or measures to take to reach their goals.

This is the fourth consecutive year HRG has offered their expertise in the independent pharmacy channel through this forum of an interactive workshop. The new agenda, featuring more recent research, and the addition of the pharmacy visits adds dimensions to the educational session that makes it truly one-of-a-kind. “We’re excited about the evolution of this workshop and the depth of information we’re able to share,” said Wendland. “We’ve always received great feedback from our attendees and know of a few extraordinary outcomes from manufacturer’s attendance, so we’re enthused to kick-off this year’s new program.”

Those interested in attending can register online. The early bird discount ends on March 25th and registration closes on April 8th. Discounts for multiple attendees from the same company are available. Attendance is limited. Manufacturers unable to attend in May can call HRG at 800.888.0889 to reserve a spot at the session September 29-30, 2015.

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