HRG Develops New Web Content Taxonomy to Aid e-Commerce

October 15, 2014By News

October 15, 2014 — Hamacher Resource Group, Inc. (HRG) has created new tiers of classification that are now available in addition to their existing Fine Line classification system. The web content taxonomy will provide users of HRG’s data tools the opportunity to develop a more intuitive experience for their end-users that will ease product-search challenges.

HRG’s Fine Line system is used by members of the industry supply chain as well as associations to organize product information on websites and in ordering systems, catalogs, and marketing materials. The system classifies health, beauty, and wellness (HBW) products into categories, subcategories, and segments. Categories are organized by 2-, 3- and 4-digit codes by HR010G’s product research and analysis team to ease the merchandising of products and allow for greater, more refined reporting capabilities.

In conjunction with the fine lines, the newly released web content classification tiers organize products from HBW categories, as well as grocery items and general merchandise products, into nine broad groupings that will streamline product organization. Additionally, the tiers can be used to analyze sales data to determine macro-trends of consumer buying behavior leading to better space utilization, and allow for end-users to enjoy accurate search results for products they may seek in more than one category.

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