HRG Attends Natural Products Expo West

March 6, 2019By Industry Intuition, News

March 6, 2019 – Hamacher Resource Group, Inc., (HRG), is attending Natural Products Expo West, March 5-9, in Anaheim, CA. Julie Bonnell, vice president operations, and Steve Choate, business development manager, will be walking the show to see the newest innovations in the natural space with an eye toward brands needing assistance with retail strategy execution, assortment planning and placement, item database management, brand marketing, and analytics.

Having experience helping natural brands with a range of marketing support services, including buyer presentations, marketing collateral, packaging, branding, trade event support, market research, and co-op marketing to the independent pharmacy channel (even authoring a blog series to educate pharmacists about the natural products industry), HRG’s marketing services team has broad experience helping CPG brands succeed in the retail marketplace. Bonnell will be looking beyond the marketing services HRG currently offers to assess how the company’s database could expand to include data attributes unique to natural products.