Reach the influencers, reach the shoppers
If you haven’t mastered the independent pharmacy channel, you’re missing out on nearly 40% of all pharmacies nationwide. This $79.8 billion marketplace is one your health, beauty, and wellness CPG brand can’t afford to ignore!
Our IN.depth family of publications offers an easy, cost-effective way to increase exposure by putting your product message in front of 10,000 carefully selected independent and small chain pharmacists, front-end managers, and other decision-makers. In a survey we conducted of independent pharmacies receiving IN.depth, 94% of the respondents indicated that they order product a few times a year as a result of information in IN.depth.
Manufacturers of all sizes will find value in these unique publications that build awareness, and can impact pull-through and distribution. Participating in multiple IN.depth issues strengthens your reputation through repetition. Choose the issues that are right for your products and your budget. Discounts are available for multiple placements.
Explore the IN.depth family of publications
|Showcase your brand in several of these issues that emphasize one or two categories or a merchandising theme and are timed to reach independents as they plan their assortment for the category. Each issue contains helpful tips and information pharmacists can use to improve their business. More
|Featuring naturally positioned brands only, this publication will help you raise awareness of your product among independents and includes brief articles to educate pharmacists on what organic, non-GMO, transparency, social responsibility, free from, clean label, lifestyle diets, and more mean to today’s discerning consumer. More
|Our most popular publication is the best way to persuade independent pharmacies that they need to stock your product by placing your brand directly into their hands. In a survey we conducted in 2016 of independent pharmacies receiving IN.depth, 88% of respondents said receiving samples is what they find most valuable about IN.depth. Combine with additional product literature for an even more compelling selling story. More
|We know from our IN.depth Product Sampler issues that providing products to pharmacies to evaluate is the best way to convince them of the benefits of your natural product. It’s even more important when they are unfamiliar with your brand and its features and benefits. Combine with additional product literature for an even more compelling selling story. More
For a list of all of the issue topics, dates, prices, and specifications, download the IN.depth and IN.depth Natural media kits below. The calendars provide an at-a-glance view of each of the issue topics, space reservation deadlines, and publish dates.