Challenge of navigating overcrowded store shelves

April 22, 2013By Future of Retail, Views

by Dave Wendland for Chain Drug Review April 22nd, 2013 It’s been said that if you don’t know where you are going, any road will take you there. Change the word “road” to “aisle” and you have the retail world’s equivalent of the familiar adage. When visiting an unfamiliar store, consumers need a visual road … Read More

Retailers Boost In-store Clinics to Draw Traffic

April 11, 2013By Industry Intuition, Views

As featured in Retail Leader April 2013 – Shoppers can kill time many ways while waiting for their number at the deli counter or hot food bar: They can cruise the cleaning aisle, scope out deals on boneless chicken breasts or, in increasing numbers of stores, visit an in-store clinic for a quick cholesterol check… Read … Read More

Dart and science

March 25, 2013By Industry Intuition, Views

by Dave Wendland for Drug Store News UpMarketing blog March 25, 2013 “The only real valuable thing is intuition,” said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management. Ironically, Einstein also said “if we knew what it was we were doing, it would not … Read More

Big data. Big deal.

March 22, 2013By Data Analysis and Management, Views

by Dave Wendland for Drug Store News UpMarketing blog March 22, 2013 In my last UpMarketing post, Dart and science, I described how combining quantitative and qualitative research with good old-fashioned gut instincts can drive results. This post examines a related topic: big data. Everyone’s talking about the mountains of data at their fingertips, just … Read More

New Year revelations

January 10, 2013By Future of Retail, Views

by Dave Wendland for Drug Store News UpMarketing Blog January 10, 2013 If you are like a lot of people, hanging a new calendar has inspired you to embrace new beginnings and experimentation. Every January morning begins with plans to put insights into action. And if you are like a lot of other people, you’re … Read More

3-2-1, Launch!

September 7, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 Virtually all consumer healthcare product manufacturers (from the emerging entrepreneur to the largest CPG companies) have struggled with a common challenge – how to get their new product into the retail channel. It has become increasingly difficult during the past few years as retailers and … Read More

Avoiding Costly Mistakes with Research

September 5, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 You have a new and exciting opportunity afoot: selling to a new target market, introducing a new product or considering new distribution channels domestically or abroad. But questions abound. What’s the revenue potential and how much market share can you gain? How do consumers shop … Read More

Don’t Overlook this Aspect of Your Online Presence

July 6, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 Your brand’s online presence includes your managed websites, social media profiles, as well as mobile applications. However, there is an important fourth factor that many brands overlook – your presence on e-commerce websites. That is, the way you are represented on e-commerce websites, especially large … Read More