Sifting through sun care solutions

August 11, 2021By Views

By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Choosing a sunscreen has always been confusing to shoppers. Knowing which SPF (sun protection factor) to choose, how often it needs to be reapplied, and whether it remains effective when you’re in water are questions often asked when making a … Read More

Five technological advances that have recast retail

August 10, 2021By Views

By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review The use of technology has been expanding across retail for years — however, its pervasiveness was accelerated by the COVID-19 pandemic. The integration of technology within the retail ecosystem has become the new normal. This article highlights five technological advancements that have … Read More

Advice on Demonstrating Authenticity in Leadership

July 18, 2021By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com June 17, 2021 Much has been written about leadership traits and styles. In fact, a Google search for the term “leadership” yields more than 2 billion results. And when you specify “authentic leadership,” you get more than 100 million results, including scholarly articles, lists of traits … Read More

Black Opal looks to create individualized experience for customers

July 9, 2021By Views

 By Megan Moyer, corporate marketing manager, as seen in Inside Beauty for Drug Store News Black Opal Beauty is not the type of company that stands still. In a recent interview with Desiree Rogers, CEO of Black Opal, she recounted the large number of initiatives currently underway at the company. It is nothing short of impressive. … Read More

Protecting the environment while building customer loyalty

January 16, 2021By Views

by Dave Wendland, vice president strategic relations, for Retail Environments Sustainability is most often defined as the avoidance of the depletion of natural resources in order to maintain an ecological balance. Informally, the three principles forming its foundation are profit, people, and the planet. A good product is no longer enough to win a consumer’s favor. … Read More

It’s Time For Innovation Or Stagnation

January 9, 2021By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com December 10, 2020 In October 2018, I wrote an article about the four components of effective collaboration: diversity, equality, energy and mobilization. With remote working now commonplace, I found myself challenged to imagine how the power of collaboration can facilitate effective revolutionary thinking from afar. True innovation often … Read More

Having the right offerings for unpaid caregivers is a challenge

December 31, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the … Read More

Serving the self-care consumer on a journey of recovery

November 16, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the … Read More

Identifying Potential Networking Intersections

October 26, 2020By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com September 25, 2020 Representing the interests of your agency has never been a 9-to-5 job. In fact, one never knows when your next interaction will result in a new business opportunity. More than three decades ago I wrote a short piece entitled “Is Your Net-Working?” This question … Read More

Consumers seeking to maintain their health are worth targeting

October 16, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care … Read More