By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com April 8, 2019 As a 30-plus-year veteran in the field of marketing and a forever student, it never ceases to amaze me how simple solutions are often right in front of our noses. Yogi Berra is credited with saying, “You can see a lot just by observing.” Observation … Read More
Consumers demand curated solutions
By Dave Wendland, vice president strategic relations, as seen in Drug Store News As retail undergoes dramatic changes, stores are struggling to figure out how to quickly right the ship. The decline in traffic and rise in e-commerce are putting pressure on traditional brick-and-mortar stores, causing many to adopt a strategy that creates personalized experiences for … Read More
Predictive Analytics For Retail: What Lies Ahead?
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com February 12, 2019 Although I’m not certain that they all were “Robert Wendland originals,” my late father had many witticisms to which I credit him. With impeccable timing, a simple, pithy phrase would be spoken that was not only appropriate for the moment but also stuck … Read More
Where did the time go?
By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, January/February 2019 Is it only me or are days seemingly going by faster causing months and years to literally zoom? Studies suggest that it is an aging thing…I actually disagree with that since aging is a state of mind. One theory is quite scientific, … Read More
HRG Ensures Rx Can Meet Tracking Mandate
As seen in “RX/News” in Chain Drug Review, January 21, 2019 WAUKESHA, Wis. – With retail pharmacies facing a federal mandate to process, track and store drug pedigree data, Hamacher Resource Group, Inc. (HRG) is rolling out a unique system help them meet their compliance requirements. The offering, licensed from Advasur and tentatively called the … Read More
Innovation doesn’t wait
By Dave Wendland, vice president strategic relations, as seen in Drug Store News December 21, 2018 For my final Drug Store News contribution for 2018, I wanted to wrap up my series on “The ideas I haven’t thought of yet,” with a focus on the topic of retail innovation. Each day there’s another headline announcing additional store closures, … Read More
Modern Day Fortune Tellers
By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, November/December 2018 Predicting the future has never been delivered with a 100 percent guarantee, yet countless palm readers, crystal ball gazers, and tarot card experts have made a living from it. In fact, knowing what has not yet happened is some-thing I believe virtually everyone … Read More
Branding Starts With Consistency
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com November 27, 2018For any consumer product, consistency is essential each time a consumer comes into contact with any of its attributes or features. It is through consistent interaction that a brand perception is formed.For this article, I will examine three of the many elements that can … Read More
The time is right for a new approach to fixture sets and resets
By Dave Wendland, vice president strategic relations, as seen in Mass Market Retailer Adjustments to traditional approaches of beauty fixture sets and resets have become necessary to adapt to the new normal of today’s experiential-driven retail market. This was unanimously confirmed by attendees of the recent SHOP! Association Business Leader Forum, where Hamacher Resource Group presented “Producer Savings Through … Read More
Making waves
By Dave Wendland, vice president strategic relations, as seen in Drug Store News I’ve been pondering something. What if a business had a fitness tracker (e.g., Fitbit) gauging its activity? Although that may sound rather ridiculous, here are a few factors that I feel should be evaluated and monitored. Busyness versus good business Numerous companies seem … Read More