Predictive Analytics For Retail: What Lies Ahead?

March 12, 2019By Future of Retail, Views

By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com February 12, 2019 Although I’m not certain that they all were “Robert Wendland originals,” my late father had many witticisms to which I credit him. With impeccable timing, a simple, pithy phrase would be spoken that was not only appropriate for the moment but also stuck … Read More

Where did the time go?

March 1, 2019By Views

By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, January/February 2019 Is it only me or are days seemingly going by faster causing months and years to literally zoom? Studies suggest that it is an aging thing…I actually disagree with that since aging is a state of mind. One theory is quite scientific, … Read More

HRG Ensures Rx Can Meet Tracking Mandate

February 22, 2019By Articles, Industry Intuition, Resources focused on Independent Pharmacy, Views

As seen in “RX/News” in Chain Drug Review, January 21, 2019 WAUKESHA, Wis. – With retail pharmacies facing a federal mandate to process, track and store drug pedi­gree data, Hamacher Resource Group, Inc. (HRG) is rolling out a unique sys­tem help them meet their compliance requirements. The offering, licensed from Advasur and tentatively called the … Read More

Innovation doesn’t wait

January 22, 2019By Future of Retail, Views

By Dave Wendland, vice president strategic relations, as seen in Drug Store News December 21, 2018 For my final Drug Store News contribution for 2018, I wanted to wrap up my series on “The ideas I haven’t thought of yet,” with a focus on the topic of retail innovation. Each day there’s another headline announcing additional store closures, … Read More

Modern Day Fortune Tellers

January 20, 2019By Industry Intuition, Views

By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, November/December 2018 Predicting the future has never been delivered with a 100 percent guarantee, yet countless palm readers, crystal ball gazers, and tarot card experts have made a living from it. In fact, knowing what has not yet happened is some-thing I believe virtually everyone … Read More

Branding Starts With Consistency

January 3, 2019By Brand Marketing, Views

By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com November 27, 2018For any consumer product, consistency is essential each time a consumer comes into contact with any of its attributes or features. It is through consistent interaction that a brand perception is formed.For this article, I will examine three of the many elements that can … Read More

The time is right for a new approach to fixture sets and resets

November 2, 2018By Industry Intuition, Views

By Dave Wendland, vice president strategic relations, as seen in Mass Market Retailer Adjustments to traditional approaches of beauty fixture sets and resets have become necessary to adapt to the new normal of today’s experiential-driven retail market. This was unanimously confirmed by attendees of the recent SHOP! Association Business Leader Forum, where Hamacher Resource Group presented “Producer Savings Through … Read More

Making waves

October 22, 2018By Industry Intuition, Views

By Dave Wendland, vice president strategic relations, as seen in Drug Store News I’ve been pondering something. What if a business had a fitness tracker (e.g., Fitbit) gauging its activity? Although that may sound rather ridiculous, here are a few factors that I feel should be evaluated and monitored. Busyness versus good business Numerous companies seem … Read More

How to Navigate the Natural Space

October 20, 2018By Industry Intuition, Views

By Jen Johnston, CHHC,  senior marketing services account manager, as seen in Mass Market Retailer Development of health, beauty and wellness products tends to be steered by symptom-driven or situational consumer needs. The natural space is more complicated, however, because needs are also driven by alternative or functional medicine modalities, lifestyle diets and emerging plant-based science, which … Read More

A product’s earning potential is about the long haul

September 28, 2018By Brand Marketing, Views

By Jen Johnston, CHHC, as seen in Chain Drug Review A new product innovation with a large promotional spend does not automatically equal success in the retail marketplace. Too often, brands release a product with a new technology, form, ingredient or positioning, or a product that addresses an unmet consumer need, without fully considering the product’s … Read More