Protecting the environment while building customer loyalty

January 16, 2021By Views

by Dave Wendland, vice president strategic relations, for Retail Environments Sustainability is most often defined as the avoidance of the depletion of natural resources in order to maintain an ecological balance. Informally, the three principles forming its foundation are profit, people, and the planet. A good product is no longer enough to win a consumer’s favor. … Read More

Having the right offerings for unpaid caregivers is a challenge

December 31, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the … Read More

Serving the self-care consumer on a journey of recovery

November 16, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the … Read More

Identifying Potential Networking Intersections

October 26, 2020By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com September 25, 2020 Representing the interests of your agency has never been a 9-to-5 job. In fact, one never knows when your next interaction will result in a new business opportunity. More than three decades ago I wrote a short piece entitled “Is Your Net-Working?” This question … Read More

Consumers seeking to maintain their health are worth targeting

October 16, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care … Read More

Assortment planning when your ducks just won’t line up

October 1, 2020By Views

by Megan Moyer, senior marketing communications specialist, for Retail Environments It’s hard to plan around data points that keep moving. Merchandise space planners are challenged by vagaries of product availability, market demands, staff changes, and more. This year has certainly posed many challenges in nearly every aspect of life. The retail industry in particular has had … Read More

The new question for retailers: ‘Are you tracking?’

September 15, 2020By Views

By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review Product transparency is fast-becoming an industry standard — across virtually every channel. This visibility throughout the supply chain supports consumer preferences for locally sourced and/or ethically produced product, and allows manufacturers and distributors to proactively update progression and status as well as minimize … Read More

Moving Beyond Product Features And Benefits In Brand Messaging

August 28, 2020By Views

By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com July 27, 2020 We’ve all heard late-night advertisements touting amazing product features: “It slices! It dices! But wait — there’s more!” For those of us old enough to remember these immortal words of Ronald M. Popeil, who started pitching products on infomercials in the late 1950s, I … Read More

Luring prevention-minded shoppers

August 16, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the … Read More

Pause and reset

August 10, 2020By Views

By Dave Wendland, vice president strategic relations, as seen in Drug Store News, July 10, 2020 In a conversation with my colleague, Hamacher Resource Group’s director of national accounts, Tom Boyer (both of us 25+ year veterans of the retail healthcare industry), we agreed that although these unprecedented times can cause panic, we believe it can … Read More