Waukesha, Wisconsin – July 31, 2018 – Hamacher Resource Group, Inc.’s (HRG) vice president, strategic relations, Dave Wendland, will be presenting “Has SKU Rationalization Become Irrelevant?” at ECRM’s Health Care EPPS on Tuesday, August 7, 2018 from 8:00 a.m. - 8:50 a.m. at The Phoenician in Scottsdale, AZ. With the limitations at traditional retail but “endless aisles” in many channels and outlets, Wendland will share his thoughts regarding the need to remain flexible in selling through a variety of platforms.

The presentation will also examine the causes of SKU (stock keeping unit) proliferation, including shopper demand for a broad selection of products and the realities of assortment optimization versus the high costs of storing inventory.

Wendland said, “Even if a brand is removed from the physical shelves by a retailer, there are a number of opportunities to reach consumers through e-commerce outlets. Brands must prepare to adjust and pursue these opportunities to improve their chances for success.”