Hamacher Resource Group Releases E-book to Help CPG Manufacturers Prepare Memorable Buyer Presentations

August 3, 2017By News


Waukesha, Wisconsin – August 3, 2017 – Hamacher Resource Group, Inc. (HRG), is releasing its first e-book, The Most Important 20 Minutes of Your Year, Buyer Presentations: A Guide for CPG Manufacturers. The e-book is available for download on their corporate website, hamacher.com.

After helping many CPG manufacturers improve their buyer presentations over the last several years, HRG is providing an e-book that offers an overview of key elements that should be considered when crafting the important presentation. The e-book will help manufacturers feel confident they are providing what the buyers want to know when determining whether to add a product to their store’s assortment.

“With so much on the line, the most important thing a brand can be armed with when meeting with buyers is data that illustrates why the product belongs on the shelf,” said Cari Sass, marketing director at HRG. “In addition, the presentation needs to be memorable because it’s one of many the buyer sees. If it’s built on fact and is also dynamic and engaging, it will have a good chance of leaving a lasting impression.”

HRG also developed an infographic to highlight a few of the key points from the e-book. “The Most Important 20 Minutes of Your Year” infographic is also available for download on hamacher.com.