Hamacher Resource Group Presents at the Chain Drug Marketing Association’s Annual Trade Expo

February 21, 2017By News


Waukesha, Wisconsin – February 21, 2017 – Dave Wendland of Hamacher Resource Group, Inc. (HRG) will present, “Marketing at Shelf: The Last 100 Feet,” at the Chain Drug Marketing Association’s (CDMA) Annual Trade Expo, February 21, in Las Vegas, NV. The session will concentrate on the front-end opportunity and how drugstore owners and managers need to focus on shelf strategy and retail execution to viably compete in the age of “see it, buy it” consumer activity.

Wendland stated, “Maximizing retail performance has come to depend largely on what transpires in the last 100 feet. Retailers have to replenish stock in a timely manner, add new items quickly, improve forecast accuracy and inventory turns, and collaborate with their wholesalers to drive value at the shelf.”

Wendland is just starting his speaking engagements for the year, having presented at ECRM’s Cough/Cold, Analgesics & Allergy EPPS at the beginning of the month. He has several additional speaking engagements at industry events scheduled throughout the year. Visit Hamacher.com to see where HRG will be exhibiting and/or speaking in 2017.