Hamacher Resource Group (HRG) and the Healthcare Distribution Management Association (HDMA) have taken data from recent research, including Independent Pharmacy Shoppers: Who, What, and Why?, Growth Drivers: The Factors Behind Independent Pharmacy OTC Sales, and Supply Chain Collaboration: Maximizing Health, Beauty, and Wellness Product Sales in Independent Pharmacy, to create summary infographics centered around independent pharmacies and their front-of-store. Data from each report, as well as new information are featured in these infographics that are available for download.
There are nine infographics in total, available for use by suppliers, distributors, industry publications, trade associations, and independent pharmacy retailers in support of the independent channel and to reinforce the importance of the front-end. The topics of the nine infographics are:
- Shopper Behavior
- Shopper Profiles
- Category Importance
- Front-end Gross Margin
- Competitive Threats and Advantages
- The Market Basket
- Trust in Pharmacists
- Success in the Front-of-Store
- Supply Chain Action
Information from research conducted for the independent pharmacy shopper study that was not included in the report, Independent Pharmacy Shoppers: Who, What, and Why?, was used in six of the infographics. The never-before-seen data is exclusively available on these infographics.