Hamacher Launches New Category Management Program with Puerto Rican Drug Wholesaler Drogueria Betances

February 5, 2015By News

February 5, 2015 — Drogueria Betances of Caguas, Puerto Rico has partnered with Hamacher Resource Group, Inc. (HRG) to develop an island-specific category management program to support community independent pharmacies. The program will consist of a series of planograms addressing core health, beauty, and wellness (HBW) categories along with customized retail pricing for the front-end assortment.

To introduce the program, which will become available to pharmacies in April, representatives from HRG will be attending Betances’ Annual Pharmacy Business Conference and Trade Exposition February 6-7 in San Juan. During an educational forum at the event, the HRG team will present an overview of the new program and reinforce the benefits and necessity of implementation to position the front-end for success. Juan Hernandez, finance and administration vice president at Drogueria Betances, said, “We are pleased to be working with Hamacher on this exciting new service for independent pharmacies. They are recognized experts who will provide the tools necessary for these stores to effectively compete and grow their business.”

Dave Wendland, vice president and member of the HRG owners group, commented, “Betances has an outstanding reputation servicing independent pharmacies throughout Puerto Rico and we are very excited about this new program offering. Given mounting competition on the island along with reimbursement pressures on their prescription business, it is paramount that community pharmacies implement tools such as these to better serve their customer base.”

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