Waukesha, Wisconsin – September 26, 2018 – Hamacher Resource Group, Inc. (HRG) has completed its semiannual update of its Fine Line classification system for health, beauty, and wellness (HBW), home health care (HHC), and general merchandise (GM) products with notable adjustments to reflect industry changes. The September 2018 updates include extensive modifications which support … Read More
By Jen Johnston, CHHC, senior marketing services account manager, as seen in Mass Market Retailer The fledgling natural products industry was worth only $1.9 billion in 1980, but by 2016 it had grown to $141 billion in sales. And New Hope Network reported that 44% of those sales were in conventional retailers versus only 39% in natural … Read More
by Dave Wendland, vice president, strategic relations, for the Resolutions blog series Regardless of industry or profession, there is an association for nearly everything. In fact, there are about 100,000 registered trade associations within the United States alone, often going by an acronym for brevity (see why in the examples listed below). And, chances are, … Read More
August 21, 2018 – Hamacher Resource Group, Inc. (HRG) is introducing a new blog series, “Focus on Fixtures,” which will cover the various aspects of HRG’s fixture coordination services. The company started offering fixture coordination services a few years ago after working with a local plastics manufacturer to help translate planograms for their client’s nationwide … Read More
By Jen Johnston, CHHC, as seen in Chain Drug Review, July 9, 2018 When evaluating new products to the market, retail buyers and Hamacher Resource Group category analysts look at five factors — innovation, promotion, earning potential, product orientation and category growth. While manufacturers tend to focus a lot of energy on mastering the first … Read More
by Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com June 13, 2018 I recently had the privilege of presenting to an international audience of consumer packaged goods (CPG) distributors from over 35 countries. My discussion focused on the changing retail landscape and how to effectively navigate today’s consumer shopping experience. As I prepared for this … Read More
by Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com May 24, 2018 Preparing for a brand launch or reintroduction to the market is not for the faint of heart. For more than 25 years, I’ve moderated numerous collaborative strategy sessions with consumer packaged goods (CPG) manufacturers on behalf of our company and have worked with … Read More
by Jen Johnston, CHHC, senior marketing services account manager If you thought people spraying themselves with probiotic bacteria was unique, wait until you hear about raw water. Late last year, the NY Times reported on the growing trend of people drinking raw, or “living,” water. It’s exactly what it sounds like, spring water that has … Read More
By Megan Moyer as seen in Chain Drug Review, May 4, 2018 For new products, clinching sales hinges on consumer awareness of the brand and its benefits. With so many marketing channels as possible avenues of promotion, brand marketers must optimize budget dollars to reach their target market by choosing the right message for each … Read More
by Jen Johnston, CHHC, senior marketing services account manager Since I have one child with celiac disease and another with food sensitivities, I have a special interest in gut health. I myself have been taking probiotics on and off since the late 1990s, before “lactobacillus” and “acidophilus” were in anyone’s vernacular except perhaps alternative health practitioners. … Read More