Posted by Megan Moyer As I mentioned in my last post, a couple of years ago we authored a white paper that was sponsored by HDMA and CHPA about supply chain collaboration and how it could help all involved improve their success in independent pharmacy. I previously wrote about an action item for wholesalers from that … Read More
Retailers, suppliers will benefit by giving data its due
by Megan Moyer for Chain Drug Review November 25th, 2013 Should companies consider data an asset? Recognizing the value of translating big data into something meaningful that informs product, marketing, customer service, distribution, sales, and operations decisions has been a hot topic this year. Managing this “good” data rather than disparate data can have a … Read More
Collaboration is the key to success with independents — part one
posted by Megan Moyer A couple of years ago we authored a white paper that was sponsored by HDMA and CHPA about supply chain collaboration and how it could help all involved improve their success in independent pharmacy. As it relates to wholesalers, there were some recommended action items that I wanted to revisit. First … Read More
Shopper Preferences Drive Front-end Purchases
by Megan Moyer, as seen in Healthcare Distributor magazine April/May 2013 When a product is in development, meeting the needs of consumers is a foremost consideration. This principle also applies when planning product assortments for pharmacy front-ends. Because shoppers rely on multiple retailers to meet their health and wellness needs, and thanks to personalized technology-enabled connections, consumers are accustomed to retailers connecting with them as … Read More
The Fresh Revolution
by Jenny Kosek Like so many communities, we have an omnipresent grocery chain in our area that, quite simply, everyone shops at. You know the one: the chain with an inescapable number of locations, the chain so ubiquitous that when people say, “I’m going to the grocery store,” there’s no question which grocery store they’re headed … Read More
Migratory shopper paths part 1 of 2
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column April/May 2013 As Yogi Berra said, “You can observe a lot by watching.” Think how much more easily research around drugstore shopper marketing and the “moments of truth” as a consumer reaches the shelf could be accomplished if we simply observed … Read More
Shoppers with young children want a Children’s Care category
by Jen Johnston When I was the mother of a newborn, I appreciated drug chains that had a baby care category. I mean, I really, really appreciated it. And what mother wouldn’t? It’s not particularly easy to shop with a newborn in tow, so having the diapers, shampoo, baby food, and pacifiers in one aisle … Read More
Can you keep a secret?
by Dave Wendland for Drug Store News UpMarketing blog October 2, 2013 Abraham Lincoln is said to once have quipped: “It’s not me who can’t keep a secret. It’s the people I tell that can’t.” But secret-keeping in business is no joke. According to Symantec, theft and misappropriation of trade secrets, customer lists and other … Read More
NSAID concerns lead pain sufferers to external remedies
by Jenny Kosek for Chain Drug Review September 9th, 2013 America is a nation in pain. Over 100 million Americans suffer from chronic pain, and the annual cost of health care for pain (including disability days and lost wages and productivity) is estimated at between $560 billion and $635 billion. Consequently, it’s not surprising that … Read More
Retailers should appeal to all the senses
by Amy Kasza for Chain Drug Review August 19th, 2013 Offering fast-moving consumer goods such as cold beverages, magazines, candy, gum and mints at checkout is the tried-and-true formula for ensuring quick turns on low-margin items with high consumer demand. Chain drug stores have traditionally offered a predictable and low-maintenance assortment of merchandise that reliably … Read More