by Jen Johnston, CHHC, senior marketing services account manager As the mom of a young boy with celiac disease, one certification matters to me above all others – Certified Gluten Free. When I see the symbol, I know that product has been verified to be under 10 ppm gluten by the Gluten Intolerance Group and is … Read More
Resolution: Look at my brand as if for the first time
by Dave Wendland, vice president, strategic relations, for the Resolutions blog series Before joining HRG I was running a small marketing consultancy in San Diego focused on software start-ups and their go-to-market strategies. Not surprisingly, the founders of many of these companies were very proud of their accomplishment and felt strongly that others would simply see it through similar … Read More
Gluten-free personal care product? Do tell.
by Jen Johnston, CHHC, senior marketing services account manager Is your non-ingestible personal care product free from gluten and cross contamination? Then please, do tell! According to cureceliacdisease.org, celiac disease affects about 3 million Americans. That’s roughly equal to the number of people living in the state of Nevada. Do people with celiac disease eat shampoo, … Read More
Build your brand with high-quality product images
From the desk of Julie Massey, visual assets manager Over the years of working at HRG, I’ve been asked to explain what a high-quality image is and why it should be important to manufacturers. I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it … Read More
What has your product done for the buyer lately?
by Jen Johnston, CHHC In my last post, I talked about getting in the buyers’ brain prior to your meeting. I mentioned that before doing that, you need to understand the benefit for the buyer and how it differs from the consumer. I’ve seen my fair share of buyer presentations that focus on the features … Read More
Reaching consumers at the counter — waiting area TV advertising
by Jen Johnston, CHHC As I mentioned in this previous post, there are numerous ways to reach consumers at shelf, around the store, and at the pharmacy counter. The average time patients wait to pick up a prescription is 45 minutes. Many pharmacies offer TVs with specialized health information to keep their customers content. These … Read More
Getting in the buyer’s brain BEFORE the meeting
by Jen Johnston, CHHC When you are a new-to-market brand meeting with a potential retailer partner for the first time, one of the biggest compliments you can receive (besides “Yes, I want to bring in your brand ASAP!”) is “Oh yeah, I’ve heard about your brand before.” They might not quite remember where they heard … Read More
Resolution: Personalize my branding efforts
By Dave Wendland, vice president, strategic relations, for the Resolutions blog series The days of promoting a consumer packaged goods (CPG) product to appeal to the masses are long gone. Consumers’ expectations have increased, and their desire to receive content and product information that relates to their individual persona have been fueled by the likes of Amazon, … Read More
Programmed for Success
by Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, September/October 2017 In past articles I have referenced pearls of wisdom shared by my late father. Feeling especially nostalgic as this marks five years since his passing, I wanted to memorialize another one of his gems. Dad often said he was seldom … Read More
Bringing Product Concepts To Reality: Scale Or Fail
by Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com August 11, 2017 There was a time when a product’s success was measured by its ability to reach market saturation in record time – and for retail, that meant broad, ubiquitous distribution. My, how times have changed, thanks partly to the internet … Read More