by Amy Kasza The average shopper pauses at a drugstore shelf for mere seconds to make a purchase decision. First impressions are everything. At that “point of decision,” your product’s name can make or break the sale. Unless you have a multi-million dollar marketing budget to surround consumers in multi-channel messages that imprint your product’s … Read More
3-2-1, Launch!
by Dave Wendland, as seen in OTC National July 17, 2012 Virtually all consumer healthcare product manufacturers (from the emerging entrepreneur to the largest CPG companies) have struggled with a common challenge – how to get their new product into the retail channel. It has become increasingly difficult during the past few years as retailers and … Read More
Avoiding Costly Mistakes with Research
by Dave Wendland, as seen in OTC National July 17, 2012 You have a new and exciting opportunity afoot: selling to a new target market, introducing a new product or considering new distribution channels domestically or abroad. But questions abound. What’s the revenue potential and how much market share can you gain? How do consumers shop … Read More