Why I love marketing communications

August 13, 2013By Behind the Shelf Blog, Brand Marketing

Posted by Megan Moyer I’ve been in the marketing communications field for over 20 years and it still is interesting, challenging, and exciting to me. For many years I was in corporate marketing departments at insurance software companies where I wrote and executed b2b marketing plans that covered all of the marketing channels. It was … Read More

Henry Ford, Value Master

August 8, 2013By Behind the Shelf Blog, Brand Marketing

by Jenny Kosek I can’t stop thinking about Henry Ford. In 1913, the auto tycoon had a problem. Despite the tremendous boom of the newly hatched auto industry, Ford simply could not get people to work for him. Quickly exhausted and bored by the mind-numbing tedium of assembly line work, men quit as quickly as … Read More

Why Gen Y?

July 23, 2013By Behind the Shelf Blog, Future of Retail

by Jenny Kosek 80 million people between the ages of 17 and 34 currently comprise the much-buzzed about Millennial Generation. Considering that 40% of shoppers under age 25 purchase no OTC products at independent pharmacy, the industry is lagging behind when it comes to engaging this immensely important demographic. That means independent pharmacy is losing … Read More

Can you name that product in 12 hours or less?

July 10, 2013By Behind the Shelf Blog, Brand Marketing

by Amy Kasza The average shopper pauses at a drugstore shelf for mere seconds to make a purchase decision. First impressions are everything. At that “point of decision,” your product’s name can make or break the sale. Unless you have a multi-million dollar marketing budget to surround consumers in multi-channel messages that imprint your product’s … Read More

The ease of online, in-store

July 1, 2013By Behind the Shelf Blog, Future of Retail

by Jenny Kosek Oh, woe is brick and mortar retail. For years now, retailers have watched their customers flee to the impersonal, cold embrace of technology. Whether they choose to shop completely online, or dare to come in, device at the ready, to showroom products with no intent to purchase in-store, those wily consumers have made … Read More