Connecting the dots

September 19, 2013By Behind the Shelf Blog, Future of Retail

by Dave Wendland When the biggest retailer in the world recognizes that their out of stock situation is causing shopper frustration what do they do? Begin connecting the dots. Beginning in May 2013 Wal-Mart Stores, Inc. addressed its stocking problem by developing a green-dot program whereby key items were flagged to ensure their availability. This intensified … Read More

Destination: destiny

September 11, 2013By Behind the Shelf Blog, Brand Marketing

by Dave Wendland Ever heard of or been to Wall Drug in Wall, South Dakota? Chances are you have. Visitors from around the country — and beyond — have traversed the largely unpopulated South Dakota plains to reach this unique point of interest. As expressed by the numerous photos adorning the hallways of the store, people from … Read More

Henry Ford, Value Master

August 8, 2013By Behind the Shelf Blog, Brand Marketing

by Jenny Kosek I can’t stop thinking about Henry Ford. In 1913, the auto tycoon had a problem. Despite the tremendous boom of the newly hatched auto industry, Ford simply could not get people to work for him. Quickly exhausted and bored by the mind-numbing tedium of assembly line work, men quit as quickly as … Read More

Why Gen Y?

July 23, 2013By Behind the Shelf Blog, Future of Retail

by Jenny Kosek 80 million people between the ages of 17 and 34 currently comprise the much-buzzed about Millennial Generation. Considering that 40% of shoppers under age 25 purchase no OTC products at independent pharmacy, the industry is lagging behind when it comes to engaging this immensely important demographic. That means independent pharmacy is losing … Read More