From the desk of Kelly Zygowski, junior category analyst, for the Focus on Fixtures blog series We have a long history of creating HBW planograms featuring a data-driven assortment for independent pharmacies to help them serve their customers and increase profitability in their front ends. A few years back, this expertise was employed to help … Read More
Expert Space Planning
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series In the retail industry, space planning is a term that is often associated with optimizing the store layout for sales. That means departments, displays, and products are placed in ideal areas so customers can easily find and … Read More
Fixture coordination and more
From the desk of Dawn Vogelsang, president, for the Focus on Fixtures blog series Since 2014, HRG has been building on existing services to address fixture coordination within the retail industry. Our proclivity to listen to our clients’ issues to get to the heart of the problem and/or opportunity and open our minds to all … Read More
Build your brand with high-quality product images
From the desk of Julie Massey, visual assets manager Over the years of working at HRG, I’ve been asked to explain what a high-quality image is and why it should be important to manufacturers. I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it … Read More
Make shoppers’ online experience as close as possible to being in store
From the desk of Julie Massey, visual assets manager When it comes to beauty products – specifically cosmetics and nail care – there’s a different standard for effectively photographing them so the online experience comes as close as possible to the in-store. Because cosmetics are applied to prominent and delicate features, it’s important for most users … Read More
Your brand is the star in glamour images
From the desk of Julie Massey, visual assets manager I mentioned in my previous post that glamour photographs (also known as beauty shots) of your product are essential for your marketing materials. Because these images are for use in materials you create, you have more creative license to depict your product in a manner that is … Read More
High-quality images are a must!
From the desk of Julie Massey, visual assets manager The reality of the omnichannel marketplace is that you have to be more diligent than ever to make sure your product images are of the highest quality everywhere they appear in order to protect the integrity of your brand. And because there are multiple places product photos … Read More
Easy access to category trends and tips
From the desk of Colleen Volheim, manager of Category Research and Analysis Last year we started offering new category content on our website. We analyze multiple health, beauty, and wellness (HBW) categories each month, and we are featuring trends and tips on our site for one of those reviewed categories every month. Our category research and analysis … Read More
Keep sure-sellers in stock
Being out of critical items could lose customers From the desk of Tom Boyer, director of national accounts Never Outs® are just like they sound — items that should never be out of stock. HRG’s proprietary Never Outs list is part of the monthly delivery of the TEMPS® Category Manager program. Each month this list of items in … Read More
Health, beauty, and wellness items – where should you focus your efforts?
From the desk of Colleen Volheim, category research and analysis manager How is your front-end performing? Is your assortment right? Are you carrying the products that offer the most sales and profit potential? Finding the right mix can take a little work. We can help with the TEMPS® Category Manager program which offers the ideal … Read More