Your buyer presentation is your lasting impression

April 30, 2015By Behind the Shelf Blog, Brand Marketing, Buyer Presentations blog series

by Jen Johnston Most brands have a PowerPoint® presentation that their sales team uses when meeting with retail buyers. I am willing to wager that most brands think their presentation is “good enough.” Since manufacturers regularly come in to the Hamacher offices to present their products for consideration in independent pharmacy planograms, I’ve seen a … Read More