by Steve Choate for the Buyer Presentation blog series As you are preparing for your meetings with buyers, brush up on your competitive intelligence. It’s important to be able to speak to your brands’ differentiators over competing products and how it is positioned within a channel. Before you start competitive research, make sure you know all … Read More
Your buyer presentation is your lasting impression
by Jen Johnston Most brands have a PowerPoint® presentation that their sales team uses when meeting with retail buyers. I am willing to wager that most brands think their presentation is “good enough.” Since manufacturers regularly come in to the Hamacher offices to present their products for consideration in independent pharmacy planograms, I’ve seen a … Read More
Bentonville Here You Come!
by Dave Wendland The appointment has been made. Your bags are packed. Prototype products are pristinely mounted on their display board. A professionally-produced video of the company history and founders is cued up on the laptop. And a twenty-slide PowerPoint® containing testimonials from family and friends who have tested and used the product for the … Read More
Making 20 minutes count
by Dave Wendland This post assumes you have answered “yes” to these five critical questions about your product. Does the product fill an identified consumer need? Are the packaging and messaging ready for retail? Are there compelling reasons for the buyer to take a chance on your item? Can you handle the production demands if … Read More
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