IN.d Category Spotlight

Influence the store before they plan their assortments

Part of influencing an independent pharmacy to order or recommend your product has to do with timing. Categories are typically reset at the same time each year, so IN.depth Category Spotlight is timed to reach the stores when they are making their merchandising decisions.

Each issue highlights one or two popular front-end categories or a popular merchandising theme. When you advertise in IN.depth, you influence a captive audience of influencers that use the issue to help them make product assortment decisions.