This Classic Retail Tactic Boosts Front-End Pharmacy Sales

April 16, 2019By Articles, Assortment Planning and Placement, Resources focused on Independent Pharmacy

Written by and published in Elements magazine, March 15, 2019 As margins behind the counter continue to decline, independent pharmacies are looking to remedy their profit pains. And pharmacy retail experts are prescribing a simple front-end treatment: cross merchandising. “Cross merchandising is a tactic that can increase sales, if pharmacies do it right and are consistent and committed … Read More

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September 4, 2014By Assortment Planning and Placement, Behind the Shelf Blog

By Jenny Kosek How many engagement zones are in your store? MobileMarketer.com ran this thought provoking article about the revolution currently underway in store layout and merchandising strategy. From the article: In the past, stores were designed with departments and aisles to influence shopper behavior with an eye toward encouraging shoppers to view as many … Read More