By Dave Wendland for Drug Store News June 19, 2017 My daughter and I were experimenting in the kitchen the other evening — cooking up what was sure to be a masterpiece. Reaching into the lazy Susan in the spice cabinet, I had a eureka moment. To be honest, this is not the first … Read More
Tis the season for allergy sufferers – luckily, there are options
Hello! I’m Kyle Lentz, category analyst at Hamacher Resource Group. Over the next couple of months, I will be authoring several blog posts on the state of the cold & allergy category and what to look forward to in 2016. These blog posts will be subcategory specific and will include product information, new item launches, … Read More
Merchandising your summer outdoor games and swim toys display
By Jen Johnston Many pharmacies have an area they use for seasonal displays. In the summer, this might include an endcap for outdoor games and swim toys.Here is a handy ordering checklist you can use to make sure you get it right. If you had an Outdoor Games and Swim Toys display last year, check … Read More
Why merchandising makes a difference – part two
by Steve Choate According to the Merriam-Webster dictionary, merchandising is the activity of trying to sell goods or services by advertising them or displaying them attractively. Presenting attractive, inviting displays of merchandise is one key to maximizing retail sales. This is my second post about merchandising. Today I will cover facing standards and signage.
Why merchandising makes a difference – part one
by Steve Choate According to Wikipedia, merchandising is in the broadest sense, any practice which contributes to the sale of products to a retail consumer. At the retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and … Read More
Looking for a planogram partner? Choose well!
By Julie Bonnell Honesty is the best policy. When I was just starting out in my career, long before HRG, I was responsible for all the marketing materials provided to the sales team. This included planograms. Our planograms made the management team very happy. However, I doubt they were ever executed widely in the field. … Read More
You might also like…a new category to shop from
By Jenny Kosek How many engagement zones are in your store? MobileMarketer.com ran this thought provoking article about the revolution currently underway in store layout and merchandising strategy. From the article: In the past, stores were designed with departments and aisles to influence shopper behavior with an eye toward encouraging shoppers to view as many … Read More
How shelf placement impacts retail buyers, shoppers
by Jenny Kosek for Chain Drug Review In a multipart series during the balance of the year, our team will examine key product attributes and marketing tactics from two different perspectives: the retail buyer and the consumer/shopper. We believe readers will benefit from an objective picture of the viewpoints that contribute to a product’s success … Read More
The kids want their summer back
by Jen Johnston Ah, summer is finally in full swing. The kids are finally out of school. Time for hot weather, vacations, bar-b-ques, and. . .back-to-school promotions? Perhaps I am just paying more attention in 2013, but back-to-school advertising seems to be happening earlier than ever. In fact, some retailers began their promotions on school … Read More