Can you name that product in 12 hours or less?

July 10, 2013By Behind the Shelf Blog, Brand Marketing

by Amy Kasza The average shopper pauses at a drugstore shelf for mere seconds to make a purchase decision. First impressions are everything. At that “point of decision,” your product’s name can make or break the sale. Unless you have a multi-million dollar marketing budget to surround consumers in multi-channel messages that imprint your product’s … Read More

3-2-1, Launch!

September 7, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 Virtually all consumer healthcare product manufacturers (from the emerging entrepreneur to the largest CPG companies) have struggled with a common challenge – how to get their new product into the retail channel. It has become increasingly difficult during the past few years as retailers and … Read More

Avoiding Costly Mistakes with Research

September 5, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 You have a new and exciting opportunity afoot: selling to a new target market, introducing a new product or considering new distribution channels domestically or abroad. But questions abound. What’s the revenue potential and how much market share can you gain? How do consumers shop … Read More