3-2-1, Launch!

September 7, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 Virtually all consumer healthcare product manufacturers (from the emerging entrepreneur to the largest CPG companies) have struggled with a common challenge – how to get their new product into the retail channel. It has become increasingly difficult during the past few years as retailers and … Read More

Avoiding Costly Mistakes with Research

September 5, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 You have a new and exciting opportunity afoot: selling to a new target market, introducing a new product or considering new distribution channels domestically or abroad. But questions abound. What’s the revenue potential and how much market share can you gain? How do consumers shop … Read More

Don’t Overlook this Aspect of Your Online Presence

July 6, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 Your brand’s online presence includes your managed websites, social media profiles, as well as mobile applications. However, there is an important fourth factor that many brands overlook – your presence on e-commerce websites. That is, the way you are represented on e-commerce websites, especially large … Read More