Boyer Presents Special Session to Concordia University Wisconsin Pharmacy Students

August 28, 2014By News

 

August 28, 2014 – Hamacher Resource Group, Inc. (HRG) has been invited to present a session about pharmacy layout, design, and merchandising principles September 2 to third-year students in the Pharmacy School at Concordia University Wisconsin. It’s the third year Tom Boyer, a 20-year veteran of the retail consumer healthcare industry, director of national accounts, and co-owner at HRG, will present these topics to help students understand the importance and profit potential of the pharmacy front-end. The presentation covers merchandising guidelines to create a shopping experience that improves customer satisfaction and boosts front-of-store sales.

“This is an integral topic within the marketing section of our Pharmacy Management and Leadership class, which is required of all pharmacy students,” says Dr. Dean Arneson, Dean of the School of Pharmacy Science at Concordia. “Students who have attended this special session with Tom in the past have much appreciated his perspective, and we are excited to offer a new group of students a similar opportunity.”

Boyer has also given similar presentations at other pharmacy schools across the country, urging future pharmacists to pay attention to their customers’ needs and design their front-end to encourage a pleasant shopping experience with a healthcare-centric approach.

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