Why Gen Y?

July 23, 2013By Behind the Shelf Blog, Future of Retail

by Jenny Kosek 80 million people between the ages of 17 and 34 currently comprise the much-buzzed about Millennial Generation. Considering that 40% of shoppers under age 25 purchase no OTC products at independent pharmacy, the industry is lagging behind when it comes to engaging this immensely important demographic. That means independent pharmacy is losing … Read More

Can you name that product in 12 hours or less?

July 10, 2013By Behind the Shelf Blog, Brand Marketing

by Amy Kasza The average shopper pauses at a drugstore shelf for mere seconds to make a purchase decision. First impressions are everything. At that “point of decision,” your product’s name can make or break the sale. Unless you have a multi-million dollar marketing budget to surround consumers in multi-channel messages that imprint your product’s … Read More

The ease of online, in-store

July 1, 2013By Behind the Shelf Blog, Future of Retail

by Jenny Kosek Oh, woe is brick and mortar retail. For years now, retailers have watched their customers flee to the impersonal, cold embrace of technology. Whether they choose to shop completely online, or dare to come in, device at the ready, to showroom products with no intent to purchase in-store, those wily consumers have made … Read More