A brand’s e-commerce strategy should start with taxonomy

October 29, 2020By Behind the Shelf Blog

By Julie Bonnell, vice president operations In the world of e-commerce and product attributes, proper classification is paramount. Taxonomy is truly unique in that it’s not only about the products themselves, but about the vision a brand manufacturer has for its business and how that shapes the relationship with customers. For me, this quickly brings … Read More

2019 new items by category

June 30, 2020By Behind the Shelf Blog

Did you know 70-90% of new CPG products fail*? What are the factors that contribute to a new item’s success? There could be a number of them related to trends, category, and timing, to name a few. For our June 2020 ROI e-newsletter for manufacturers, we spotlighted the timing of new product releases in 2019 compared … Read More

Back to the future of retail

June 24, 2020By Behind the Shelf Blog, Industry Intuition

by Dave Wendland, vice president strategic relations According to an April survey from shopping rewards app Shopkick, CPG brands should be optimistic about the re-emergence of shoppers on the retail scene. Once stores reopen, 58% of respondents say they will shop as frequently as before the pandemic, while only 36% say they will shop less … Read More

DSCSA – 2020 deadline is rapidly approaching

May 21, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Resources focused on Independent Pharmacy

By Brittany Benson, CLSSS, Lean Project and Research Specialist, for the Preparing for Track and Trace blog series In our previous posts in the Preparing for Track and Trace blog series, we explained DSCSA and what your responsibilities are under the law. We discussed T3 documentation, suspect or illegitimate products, important dates to know, serialized products, product identifiers, and … Read More

Repositioned 2019 New Items

April 30, 2020By Behind the Shelf Blog

We recently completed our annual review of new items introduced in 2019 to choose the top 50 products with greatest potential for longevity for Drug Store News. Fifty-two percent of the items selected were repositioned — items on the market previously that were rebranded, reformulated, or packaged differently, as well as new launches of products that have extended features of existing items … Read More

DSCSA – Trading partner roles

April 7, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Preparing for Track and Trace blog series, Resources focused on Independent Pharmacy

By Donna Boulieu, senior product & strategic pricing analyst, for the Preparing for Track and Trace blog series  In our previous posts in the Preparing for Track and Trace  blog series, we explained what the Drug Supply Chain Security Act (DSCSA) was and what your responsibilities are under the law. We dove into details about T3 documentation, suspect or illegitimate … Read More

Independent pharmacies and coronavirus ­– accolades and advice

March 31, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Resources focused on Independent Pharmacy

By Jen Johnston, CHHC, senior marketing services account manager I want to kick-off this post with a wholehearted THANK YOU! At HRG, we recognize that independent pharmacies are on the frontline of the coronavirus pandemic. You and your staff are part of an incredible network of healthcare heroes keeping communities safe and healthy during these … Read More

DCSCA – The product identifier and data contained in it

March 20, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Preparing for Track and Trace blog series

By Brittany Benson, CLSSS, Lean Project and Research Specialist, for the Preparing for Track and Trace blog series In our previous posts in the Preparing for Track and Trace blog series, we explained the Drug Supply Chain Security Act (DSCSA) and your responsibilities under the law as a dispenser. We also dove more deeply into details about T3 documentation, … Read More