Assessing whether it’s time to enter or exit a category

July 20, 2021By Behind the Shelf Blog

from the desk of Colleen Volheim, category research and analysis manager When was the last time you reviewed your product or product line and where it is in its lifecycle? It’s likely part of your annual planning, including a look at your market segment and share overall, as well as competitors’ positions, trends, consumer behavior, and … Read More

Monthly Retailer Category Tips — Skin Care

July 12, 2021By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips

by Holly Ockelmann, merchandising analyst, part of Monthly Retailer Category Tips Therapeutic skin care is a differentiator for independent pharmacies so implement these tips to satisfy demand and boost sales. Therapeutic skin care continues to be an important player in the department. Manufacturers are introducing innovative products to address concerns like sensitive skin, eczema, and skin hydration. … Read More

Beauty industry rebound…

July 1, 2021By Behind the Shelf Blog

…and how do I treat my maskne? by Fran Lewis, business development and marketing strategist In May, when the national mask and social distancing rules for those vaccinated were lifted, I was surprised at how quickly residential areas and businesses were to adapt. By the next day, post-mandate lift, my apartment complex in Milwaukee, WI … Read More

Monthly Retailer Category Tips — Feminine Care

June 14, 2021By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

by Holly Ockelmann, merchandising analyst, part of Monthly Retailer Category Tips The total feminine care category has experienced slow-to-flat growth over the last several years, but 2020 was an exception due to the pandemic. Sales have accelerated versus prior years due to consumers stocking up. Manufacturers are introducing innovative and organic products that meet varying absorbency and … Read More

Data-empowered decision-making in the retail industry

June 7, 2021By Behind the Shelf Blog

by Dave Wendland, vice president strategic relations Over the past 15+ months, new applications of analytics across the retail supply chain have been broadly implemented. From merchandising planning to retail pricing elasticity, demand recommendations to shopper personalization, analytics has taken a higher priority within many organizations. The worldwide health crisis put more emphasis on the … Read More

Monthly Retailer Category Tips — Oral Care

May 12, 2021By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips

Position your pharmacy as an oral care destination by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Carry the products that will position your store as the oral care destination for your customers. Within independent drug, oral care ranks number seven in terms of both dollar and unit sales. Oral remedies is the … Read More

Monthly Retailer Category Tips — First Aid

March 12, 2021By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Meet customer needs with a well planned first aid assortment by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips Adjust to the increased demand for products designed to keep customers healthy and safe. Like other categories, first aid has space constraints. Two manufacturers are updating their packaging to have smaller footprints which frees up space … Read More

Monthly Retailer Category Tips — Hair Care and Hair Coloring

February 12, 2021By Assortment Planning and Placement, Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Opportunities ahead in Hair Care and Hair Coloring by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Be prepared to meet shopper demand with your hair care and coloring product assortments. Hair care products focusing on dandruff, psoriasis, and seborrheic dermatitis continue to perform well in the independent market. Twelve of the top 15 items … Read More

Monthly Retailer Category Tips — Pain Relief

November 12, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Your pain relief department must meet a wide range of needs by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Pain relief is an important category for independent drug. There is no seasonality, the category is shopped throughout the year for both immediate solutions as well as for stocking up for the future. Once consumers enter … Read More