Make shoppers’ online experience as close as possible to being in store

September 1, 2017By Behind the Shelf Blog, From the desk of, Future of Retail

From the desk of Julie Massey, visual assets manager When it comes to beauty products – specifically cosmetics and nail care – there’s a different standard for effectively photographing them so the online experience comes as close as possible to the in-store. Because cosmetics are applied to prominent and delicate features, it’s important for most users … Read More

Easy access to category trends and tips

January 26, 2017By Focus on the Pharmacy Front End Blog, From the desk of, Independent Pharmacy, Monthly Retailer Category Tips

From the desk of Colleen Volheim, manager of Category Research and Analysis Last year we started offering new category content on our website. We analyze multiple health, beauty, and wellness (HBW) categories each month, and we are featuring trends and tips on our site for one of those reviewed categories every month. Our category research and analysis … Read More