Tips for buyer meetings

by Steve Choate for the Buyer Presentation blog series Your buyer meetings can be your first impression with a retailer. Make sure you start out strong. Here are some tips on how to get off on the right foot.

In tune with your audience

by Steve Choate for the Buyer Presentation blog series When you’re meeting with buyers at ECRM events, it’s not only about the content or the product, it’s also about effectively presenting. You have to be able to read the person or persons you are presenting to. You might have the right information in a dynamically-designed PowerPoint®, […]

After the event – part three

by Steve Choate for the Buyer Presentation blog series The first two posts in this series spoke to recapping how your pre-show preparations went and how your buyer presentation resonated. This post will cover what to assess about your retailer interactions and guidelines for follow up.

After the event – part two

by Steve Choate for the Buyer Presentation blog series In my last post I encouraged you to conduct an event recap while it was still fresh in your mind. After you’ve evaluated how the pre-show preparations went, you can turn to reviewing how your buyer presentation was received and what changes are necessary.

After the event – part one

by Steve Choate for the Buyer Presentation blog series Wow! You made it through numerous buyer meetings and several evening networking events. So now you can relax and watch the orders come in – right? Wrong! Your work on the road to sales has just begun! Take some time after your last meeting and before you […]

Preparing for your buyer event or meeting – part two

by Steve Choate for the Buyer Presentation blog series You’re attending an ECRM event and trying to make sure you are as best prepared as possible. In my first post I touched on logistical arrangements, product samples and display preparation, and what to include in your buyer presentation to make a strong case for your brand […]

Preparing for your buyer event or meeting – part one

by Steve Choate for the Buyer Presentation blog series You signed up to attend an upcoming ECRM event – now what do you do? First, take care of making your reservations for travel, hotel, and transportation. Be sure to arrive with enough time to set up your room prior to your first meeting and choose a […]

B2C marketing — part two

by Steve Choate for the Buyer Presentation blog series In my previous post I pointed out that one important element of your buyer presentation is your business-to-consumer (B2C) marketing plan, and that demonstrating a well-thought-out, strategic plan to build demand and draw in customers will be to your advantage. I went into further detail about understanding […]

B2C marketing — part one

by Steve Choate for the Buyer Presentation blog series One important element of your buyer presentation is your business-to-consumer (B2C) marketing plan. Your demonstration of a well-thought-out, strategic plan to build demand and draw in customers will let buyers know that you have done your research and are dedicating resources to drive consumers into their stores. As […]

Brush up on competitive intelligence

by Steve Choate for the Buyer Presentation blog series As you are preparing for your meetings with buyers, brush up on your competitive intelligence. It’s important to be able to speak to your brands’ differentiators over competing products and how it is positioned within a channel.

Hamacher Resource Group