Resolution: Start a sampling program

June 18, 2019By Behind the Shelf Blog, Brand Marketing

By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Have you been resisting putting together a sampling program for your product? It may be time to change that. Consider these stats: Eighty-one percent of consumers say that if they received a sample and liked the product, they would buy it, according to … Read More

How retailers can appeal to minimalists

May 15, 2019By Behind the Shelf Blog, Future of Retail

  by Jen Johnston, CHHC,  senior marketing services account manager, Minimalism — the intentional act of de-owning possessions in order to achieve happiness — has been receiving a lot of press lately. What began as the Voluntary Simplicity movement in the 1980s, exploded in the 2010’s due to the popularity of blogs like The Minimalists, Becoming … Read More

Honey featured in multiple products in the Future 50 new products released in 2018

May 2, 2019By Behind the Shelf Blog, Industry Intuition

We recently completed our annual review of new items introduced in 2018 to choose the top 50 products with greatest potential for longevity for Drug Store News. In our April 2019 issue of ROI, we looked at a few of the top categories with products that featured honey released in 2017 and 2018. Seven products across multiple categories in the … Read More