Monthly Retailer Category Tips — Pain Relief

November 12, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Your pain relief department must meet a wide range of needs by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Pain relief is an important category for independent drug. There is no seasonality, the category is shopped throughout the year for both immediate solutions as well as for stocking up for the future. Once consumers enter … Read More

A brand’s e-commerce strategy should start with taxonomy

October 29, 2020By Behind the Shelf Blog

By Julie Bonnell, vice president operations In the world of e-commerce and product attributes, proper classification is paramount. Taxonomy is truly unique in that it’s not only about the products themselves, but about the vision a brand manufacturer has for its business and how that shapes the relationship with customers. For me, this quickly brings … Read More

Monthly Retailer Category Tips — Diabetes Management

October 12, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Make shopping easy for your customers with diabetes   by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Be a resource for more than essential products to your customers managing diabetes. Blood glucose testing continues to drive sales within the diabetes management category. Yet, many pharmacies are reluctant to position expensive items like blood glucose strips … Read More

Monthly Retailer Category Tips — Digestive Health

September 14, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Keep up with the latest changes in digestive health by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips Cater to both routine and episodic digestive health shoppers with these tips. Most digestive health products are purchased either as a routine or when a customer is suffering from an ailment. Typically, routine shopping trips are for upper … Read More

Monthly Retailer Category Tips — Cold & Allergy

August 12, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Preparing for the upcoming cold & allergy season by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips It’s time to update your cold & allergy department in preparation for the fall season. Cold & allergy has always been the number one OTC category in dollar sales for independent drug.* In 2020, due to COVID-19, the category … Read More

Monthly Retailer Category Tips — Skin Care

July 13, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Simplify the shopping experience in the skin care department by Kelly Zygowski, jr. category analyst, part of Monthly Retailer Category Tips Employ these strategies to help your customers easily find what they are looking for in your skin care department. Skin care is the number one beauty category in dollar sales in independent drug*. Due to the vast … Read More

2019 new items by category

June 30, 2020By Behind the Shelf Blog

Did you know 70-90% of new CPG products fail*? What are the factors that contribute to a new item’s success? There could be a number of them related to trends, category, and timing, to name a few. For our June 2020 ROI e-newsletter for manufacturers, we spotlighted the timing of new product releases in 2019 compared … Read More

Back to the future of retail

June 24, 2020By Behind the Shelf Blog, Industry Intuition

by Dave Wendland, vice president strategic relations According to an April survey from shopping rewards app Shopkick, CPG brands should be optimistic about the re-emergence of shoppers on the retail scene. Once stores reopen, 58% of respondents say they will shop as frequently as before the pandemic, while only 36% say they will shop less … Read More

Monthly Retailer Category Tips — Feminine Care

June 15, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips

These new feminine care products will drive shoppers to your store by Holly Ockelmann, merchandising analyst, part of Monthly Retailer Category Tips Add innovative products to drive customers to your store and increase sales. Feminine protection has been on the decline since fewer women are using sanitary protection due to diminishing demand, with more women entering menopause life … Read More