Data-empowered decision-making in the retail industry

June 7, 2021By Behind the Shelf Blog

by Dave Wendland, vice president strategic relations Over the past 15+ months, new applications of analytics across the retail supply chain have been broadly implemented. From merchandising planning to retail pricing elasticity, demand recommendations to shopper personalization, analytics has taken a higher priority within many organizations. The worldwide health crisis put more emphasis on the … Read More

Monthly Retailer Category Tips — Oral Care

May 12, 2021By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips

Position your pharmacy as an oral care destination by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Carry the products that will position your store as the oral care destination for your customers. Within independent drug, oral care ranks number seven in terms of both dollar and unit sales. Oral remedies is the … Read More

Monthly Retailer Category Tips — First Aid

March 12, 2021By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Meet customer needs with a well planned first aid assortment by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips Adjust to the increased demand for products designed to keep customers healthy and safe. Like other categories, first aid has space constraints. Two manufacturers are updating their packaging to have smaller footprints which frees up space … Read More

Monthly Retailer Category Tips — Hair Care and Hair Coloring

February 12, 2021By Assortment Planning and Placement, Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Opportunities ahead in Hair Care and Hair Coloring by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Be prepared to meet shopper demand with your hair care and coloring product assortments. Hair care products focusing on dandruff, psoriasis, and seborrheic dermatitis continue to perform well in the independent market. Twelve of the top 15 items … Read More

Monthly Retailer Category Tips — Eye & Ear Care

January 12, 2021By Assortment Planning and Placement, Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Keep your eye & ear care department current by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Follow these tips to refresh your eye & ear care department. Dry eye, the top performing segment in eye & ear care, continues to drive sales and grow the category. Over the past year, there have … Read More

Monthly Retailer Category Tips — Incontinence

December 14, 2020By Behind the Shelf Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Make shopping your incontinence department easy on your customers. by Holly Ockelmann, merchandising analyst, part of Monthly Retailer Category Tips Urinary incontinence affects millions of Americans. About one out of two women and one out of four men suffer urinary incontinence symptoms.1 For many consumers, this is a department that can be emotional to enter and confusing to shop. … Read More

Monthly Retailer Category Tips — Pain Relief

November 12, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Your pain relief department must meet a wide range of needs by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Pain relief is an important category for independent drug. There is no seasonality, the category is shopped throughout the year for both immediate solutions as well as for stocking up for the future. Once consumers enter … Read More

A brand’s e-commerce strategy should start with taxonomy

October 29, 2020By Behind the Shelf Blog

By Julie Bonnell, vice president operations In the world of e-commerce and product attributes, proper classification is paramount. Taxonomy is truly unique in that it’s not only about the products themselves, but about the vision a brand manufacturer has for its business and how that shapes the relationship with customers. For me, this quickly brings … Read More

Monthly Retailer Category Tips — Diabetes Management

October 12, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Make shopping easy for your customers with diabetes   by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Be a resource for more than essential products to your customers managing diabetes. Blood glucose testing continues to drive sales within the diabetes management category. Yet, many pharmacies are reluctant to position expensive items like blood glucose strips … Read More

Monthly Retailer Category Tips — Digestive Health

September 14, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips, Resources focused on Independent Pharmacy

Keep up with the latest changes in digestive health by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips Cater to both routine and episodic digestive health shoppers with these tips. Most digestive health products are purchased either as a routine or when a customer is suffering from an ailment. Typically, routine shopping trips are for upper … Read More