Resolution: Commit to educating healthcare providers about your brand

October 16, 2019By Behind the Shelf Blog, Brand Marketing, Resolutions

By Jen Johnston, CHHC, senior marketing communications account manager, for the Resolutions blog series Convincing consumers to buy your health, beauty, or wellness product is your company’s ultimate goal. Effectively marketing your product to shoppers is just the beginning, however. Advertisements, coupons, and social media can certainly do a lot for a brand’s exposure, and … Read More

Monthly Retailer Category Tips — Diabetes Care

October 11, 2019By Assortment Planning and Placement, Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips

Offer your diabetes customers solutions for all of their needs by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Diabetes Care is the top category in sales at independent pharmacies and the disease affects approximately 30 million individuals. Take time to ensure you have the products and services to meet all of your diabetes customers’ needs. … Read More

Turning the Town Teal for WOCA

September 30, 2019By Behind the Shelf Blog, Tradition of Giving

By Cindy Eichstaedt, data specialist, for the Tradition of Giving blog series For as long as I can remember, and I have worked here a long time, HRG has always been a generous company to work for and that generosity has been the heart of our culture. There are almost always charitable activities happening in and out … Read More

The fight for MADD

September 23, 2019By Acts of Kindness, Behind the Shelf Blog, Tradition of Giving

By Althea R., data specialist, for the Tradition of Giving blog series September 29, 1988 was a day that forever changed my life. My mother was struck and killed on her way home from work in a Chicago suburb by a repeat offender drunk driver. While I don’t remember a lot from then, I do know that … Read More

DSCSA – T3 documentation, illegitimate products, and dates to know

August 29, 2019By Behind the Shelf Blog, Preparing for Track and Trace blog series, Resources focused on Independent Pharmacy

By Donna Boulieu, senior product & strategic pricing analyst, for the Preparing for Track and Trace blog series In our last post in the Preparing for Track and Trace blog series, we explained what the Drug Supply Chain Security Act (DSCSA) was and what your responsibilities as a dispenser are under the law. To summarize: Confirm that … Read More

Generosity of spirit

August 9, 2019By Acts of Kindness, Behind the Shelf Blog, Tradition of Giving

By Julie Bonnell, vice president operations, for the Tradition of Giving blog series “Sometimes when we are generous in small, barely detectable ways it can change someone else’s life forever.” – Margaret Cho Opportunities to make a difference present themselves everyday — it just requires being present in the moment. One of those opportunities occurred last year … Read More

Resolution: Test my brand message

August 6, 2019By Behind the Shelf Blog, Brand Marketing, Resolutions

By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Developing a brand message that resonates with your target audience is key to successfully selling your product. A targeted brand message puts the values, personality, and promise you want conveyed into words so a product’s features don’t become the only criteria for a … Read More