By Kyle Lentz for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series

This is part two of a two-part blog series covering how HRG builds their planograms and why it’s important for independent pharmacies to follow them to maximize profits. If you haven’t already read it, start with my previous post.

For each product in our planograms, we maintain a current image and current dimensions taken directly from the package by our Visual Assets team. We bring these items into our planogram so we can position them in a manner that makes the most sense for shoppers and is visually appealing for the store owner. Best-selling items and brands usually fill the space called the cone of vision. The cone of vision is the sight line a customer has when looking at a department without having to bend to see products. I say “usually” because there is also what we call destination items. A destination item is a product that your customer will search for and purchase regardless of its position on the shelf.

Once we have all the items arranged in the planograms, we make sure all subcategories are represented and all the products we’ve included meet our planogram standards. The findings and planograms are then presented to a team of eight category and pricing analysts that ask questions and sometimes challenge the analysts’ decisions to assure the highest standard of planogram is presented to our wholesaler and retailer partners.

After you receive it, it’s time to set the planogram in your retail outlet and watch your sales increase. Your customers will find the products they are looking for in a department that is representative of their needs and is easy to shop!

Kyle is a category analyst for our core TEMPS program, and a member of our new item alert team. He supports national wholesale accounts and works directly with manufacturers, distributors, and retailers to analyze client-specific data and develop specialized planogram solutions.