Do you know what your potential shoppers recall in just three seconds? It’s a fact: that’s how much time you’re afforded in today’s fast-paced, attention-starved retail world to make an impression. Despite ever-increasing competition, more fickle shoppers, and waning loyalty, the goal of retail has remained largely unchanged: You want your customers saying to you, “I’ll be back!”
So, what are the five things that customers should be able to recall within three seconds of encountering your retail setting?
In my upcoming blog posts I will dissect each of these five topics and offer hints, tips, and tricks that can help create total recall.