PLANOGRAM PROCESS
Being considered for independent pharmacy planogram placement
You might have received an email or call from one of our product or category analysts asking for information about your product, a price list, or the product itself. That’s because wholesalers and retailers rely on HRG’s data-driven planogram programs to guide better-informed decisions regarding their assortments.
We proactively collect information from manufacturers about their current and new-to-market products to forecast which items are poised for success in independent pharmacy. We then share pertinent SKU-level information with retailers and drug wholesalers to provide insights into trends and changes within HBW categories. Our impartial team of analysts performs a thorough review of 24 HBW categories according to our annual schedule. As product information is received from manufacturers, it is compiled, combined with category sales data, and objectively analyzed.
Analysts develop their strategy and recommendations for each category utilizing the most up-to-date information available. Distributors and retailers rely on these strategies and recommendations to ensure they are stocking items that have the best chance for success in the independent pharmacy channel.
Some manufacturers have asked how this dovetails with our paid solutions for manufacturers, such as direct mailing to independent pharmacies to garner interest. While our analysts do look at a product’s overall marketing spend as one consideration for planogram placement, there is no “pay-to-play” here. The analysts make completely independent, objective planogram decisions. Watch our video for further explanation.
Interested in scheduling a review meeting or submitting your products? The analyst for each category and their contact information is listed in the New Item Review Schedule.