by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Try specific strategies to attract the different demographic groups shopping for vitamins & dietary supplements. According to L.E.K. Consulting, baby boomers are the most frequent users of vitamins & dietary supplements (VDS), with 50% indicating they take at least one supplement a day. L.E.K.’s report also … Read More
by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Utilize various merchandising techniques to draw attention to your first aid department. There are many opportunities to cross-merchandise products from other categories into your first aid department. From foot care to pain relief to health support items, you’ll find several basket-building ideas in HRG’s … Read More
by Cat Renwick, category analyst, part of Monthly Retailer Category Tips Focus on therapeutic products, the sweet spot for independent pharmacies in the hair care category. 1. Within community pharmacy, the hair care category is the second most productive beauty category in both units and dollars, after skin care, according to HRG proprietary PAC data.1 … Read More
by Noah Rosenthal, category analyst, part of Monthly Retailer Category Tips Stay up to date with the developments in the eye & ear care category so you can advise your patients on product availability. In a poll conducted by HRG among our Facebook group of independent pharmacists last spring, most respondents indicated that they are … Read More
by Holly Ockelmann, national account analyst, and Noah Rosenthal, category analyst, part of Monthly Retailer Category Tips Find creative ways to bring attention to these categories that don’t have innovations to promote. There haven’t been new innovations in either the nicotine replacement therapy or incontinence categories in 2023. This provides an opportunity to be creative … Read More
by Cat Renwick, category analyst, and Noah Rosenthal, category analyst, part of Monthly Retailer Category Tips Connect with your community to let them know about the valuable over-the-counter resources you have available. In addition to refreshing your diabetes department this month, start planning to implement an endcap for November, National Diabetes Month. Use your endcap … Read More
by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips Education can help your customers find the appropriate products to enhance their digestive health. According to the American Gastroenterological Association (AGA) in a news release published in September of 2022, nearly 40% of Americans stopped routine activities due to uncomfortable bowel symptoms and “many … Read More
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Prepare for the upcoming cold & allergy season with these insights and tips to update your department. The cough drops, sore throat relief subcategory has had a sizeable increase in sales at independent pharmacies at +9.1% in the past twelve months.1 According to Technavio, … Read More
by Cat Renwick, category analyst, part of Monthly Retailer Category Tips Read on for creative ideas to drive sales in your skin care department! In the skin care category in the independent pharmacy channel, private label is among the top five selling brands1, indicating that even in a beauty category consumers are looking for relief from … Read More
by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips There are opportunities in the feminine category if you know where to look for them! In the feminine antifungal subcategory, private label products rank number one and have been growing1, taking market share away from brand items. For shoppers that research online before they buy, make … Read More