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Best-selling OTC Products of 2006
By Hamacher Resource Group for Drug Topics
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April 2, 2007 – Which over-the-counter products introduced in 2006 made the biggest splash? Which ones are performing the best thus far? And which ones, if missing, would make your drugstore shelves appear incomplete?

The flurry of new health and beauty care (HBC) products that are released to market each year can be dizzying. It's hard enough to keep a steady stock of what you already have, let alone figure out what products you need to add to your front end. Luckily, Hamacher Resource Group (HRG) is on the hunt year-round for items that are new or about to be released to the market. Retailers rely on HRG's analysis to know ahead of time what is shelf-worthy and what is worth passing up. The result of all that research and expertise is 12 months' worth of 21 drugstore categories—updated every year—that offer retailers a road map of what they need to stock to keep customers happy.

HRG's product and category analysts are the people in the know about the vast array of new items just released or coming to market. Manufacturers get in touch with them to share their product features and promotional plans, then HRG's analysts evaluate each item against the criteria of . . .read full story

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